Fashion

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Sports Clothing: How sportswear has influenced the contemporary market


It is seen that people across the world carries very high excitement for sports activities. Further the relationship between sports and branding has got strengthened time by time. There is a very strong influence of sports on minds of people, and similar is the case with sportswear.

Fashion can also be reflected from the sportswear industry. Many big sports brands had significantly contributed in reflecting fashion through their sportswear.

This research study tries to investigate how sportswear industry has influenced the contemporary market.

Suggested readings

  • Dallas, K., 2014. Shopping, fast and slow: How the fashion industry drives consumer behavior. [Online]. Available through: <http://newsok.com/shopping-fast-and-slow-how-the-fashion-industry-drives-consumer-behavior/article/5345440>. [Accessed on 28th June 2015].

  • McRobbie, A., 2003. British fashion design: rag trade or image industry?. Routledge

  • Gökarıksel, B. and Secor, A. J., 2009. New transnational geographies of Islamism, capitalism and subjectivity: the veiling‐fashion industry in Turkey. Area. 41(1). pp.6-18.

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