Fashion

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The influence of fashion on everyday life


It would not be correct to say that fashion influences only clothing, but the fact is it puts an impact on every aspect of the daily life. This research study emphasis on how the modern world is getting affected by the fashion in different forms.

It identifies the factors that are responsible for bringing fashion in the everyday life of people.

Suggested readings

  • Hepburn, S., 2015. Can a hashtag change the fashion industry? The Guardian. [Online]. Available through: < http://www.theguardian.com/sustainable-business/sustainable-fashion-blog/2015/apr/14/can-a-hashtag-change-the-fashion-industry >. [Accessed on 28th June 2015].

  • Banister, E. N. and Hogg, M. K., 2004. Negative symbolic consumption and consumers' drive for self-esteem: the case of the fashion industry. European Journal of Marketing. 38(7). pp.850-868

  • Lewis, N., Larner, W. and Heron, R. L., 2008. The New Zealand designer fashion industry: making industries and co‐constituting political projectsa. Transactions of the Institute of British Geographers. 33(1). pp.42-59.

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