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To examine how economic issues shape the fashion trends

It is evident that fashion trends are an expression of political, social, economic and environmental changes around the people. Among all the environmental factors, economic factors carry a great impact on the fashion industry. Factors such as GDP, recession, purchasing power, inflation, etc., influence the functioning of this sector. These factors affect the business activities and marketing mix of fashion companies.

This study tries to examine the impact of economic factors on the fashion industry and its related trends.


Suggested Readings

Bhardwaj, V. and Fairhurst, A., 2010. Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research. 20(1). pp.165-173.


Loebbecke, C. and Palmer, J., 2006. RFID in the fashion industry: Kaufhof Department Stores AG and Gerry Weber International AG, fashion manufacturer. MIS Quarterly Executive. 5(2). pp.15-25.


Gökarıksel, B. and Secor, A. J., 2009. New transnational geographies of Islamism, capitalism and subjectivity: the veiling‐fashion industry in Turkey. Area. 41(1). pp.6-18.


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