Fashion

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Perceptions of a technological fashion icon: The Apple i-pad

Fashion can arise in any form whether it apparel, style of living and even gadgets. It is evident that fashion plays a pivotal role in all aspects of contemporary life. Apple i-pad is also a produce that has gradually become an essential part of human life. This study makes efforts to evaluate the customer perceptions of Apple i-pad.

It is a kind of comparative study under which 50 people who use the Apple I-pad and 50 people who use an alternative tablet will be interviewed. They will be asked about their likes and dislikes about the I-pads.

Suggested readings

  • Manlow, V., 2009. Designing clothes: Culture and organization of the fashion industry. Transaction Publishers.

  • Choi, T. M., 2012. Fashion supply chain management: industry and business analysis. Business Science Reference.

  • McRobbie, A., 2003. British fashion design: rag trade or image industry?. Routledge.

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