Fashion

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Nylon: To identify the relationship between fashion, culture and identity


How does fashion influence people’s identity? Do clothes say much more than that people realize? How can a personality fashion trend or dress display the details of people’s personality and character? The desire to remain fashionable and trendy is universal in nature, or it is constrained to the upper section of the society.

This research work tries to find out the answers for the above question.

Suggested readings

  • Denning, S., 2015. How Agile and Zara Are Transforming The US Fashion Industry. Available through: < http://www.forbes.com/sites/stevedenning/2015/03/13/how-agile-and-zara-are-transforming-the-us-fashion-industry/ >. [Accessed on 28th June 2015].

  • Christopher, M. Lowson, R. and Peck, H., 2004. Creating agile supply chains in the fashion industry. International Journal of Retail & Distribution Management. 32(8). pp.367-376

  • Brun, A. and Castelli, C., 2008. Supply chain strategy in the fashion industry: developing a portfolio model depending on product, retail channel and brand. International Journal of Production Economics. 116(2). pp.169-181.

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