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Examining the trend of ethnic clothing in London

Ethnic clothing is a kind of clothing concept accepted in certain communities. It reflects the distinctive cultural traits of a group or people or country. This research work tries to examine the trend of ethnic clothing in London.

For that purpose, primary data is to be collected from 50 customers from different streets of London.

Suggested readings

  • Sherman, L., 2015. HOW BLOGGERS MADE THE FASHION INDUSTRY PAY MORE ATTENTION TO MINORITIES. [Online]. Available through: <>. [Accessed on 28th June 2015].

  • Hilton, B., Choi, C. J. and Chen, S., 2004. The ethics of counterfeiting in the fashion industry: Quality, credence and profit issues. Journal of Business Ethics. 55(4). pp.343-352.

  • Lewis, N., Larner, W. and Heron, R. L., 2008. The New Zealand designer fashion industry: making industries and co‐constituting political projectsa. Transactions of the Institute of British Geographers. 33(1). pp.42-59.

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