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Business strategy is something that gives new dimensions to the operations of a company and facilitates to improve the market position as well. The business strategy has huge role in determining the success parameters for an organization in globalized business environment. Here in current scenario the special emphasize has been laid down on various kinds of business strategies that could help a company to grow and develop their business.
The parallel counterfeit market for fashion accessories and goods and its everexisting threats to the premium brands has always been a phenomenon for ages.