International Business Essays
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International market is very diverse and there are lots of different aspects within the international business environment that could generate both positive and negative opportunities for the companies (Schultz, Tannenbaum and Allison, 1996). In order to avoiding the negative aspects and getting the privilege of positive factors there is huge requirement of focusing upon such strategies that can help in increasing the familiarity of international customers towards the brand.
In the recent times, “The Shale Gas Revolution” is the most talked subjecting the global energy market and is one of the most significant issues in the oil industry. This revolution will not only affect the gas market in the coming years, but it will also have repercussions on the entire energy mix of the world. Shale gas is the form of natural gas which is found within shale. Shale is a kind of impervious sedimentary rock within which this gas is found. Till date this source of energy did not play a huge role in the overall energy market in the world (Nash, 2010).
There are a number of entry modes available to companies such as exporting through direct or indirect channels, licensing and franchising, foreign direct investment (acquisitions and mergers, joint ventures, strategic alliances etc.). However, the firm when going abroad must also see whether the foreign market where it intend to go have potential to grow or not. This work aims at conducting an analysis of entry strategies used by Carrefour to enter retail market of Saudi Arabia.