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Marketing seems to be very common activity which involves the selling of product or just promoting the product features. But in big and giant organization the role and scope of marketing is very wide. It starts from developing the product and continues till the customer consumes the product and reached at the level of satisfaction (Drury, 2008). Here in this report the discussion about the marketing activities and its related aspects has been discussed in an appropriate manner. The knowledge enhancement towards the marketing management is possible with the help of this report.
Marketing plan is best way to deal with the issues and challenges related to the formulation of proper and result oriented strategies. In this section the ways or techniques to implement various marketing mix strategies has been depicted with respect to improve the positioning of SAP within the market. Further the strategies can help in gaining the competitive advantage as well. Ahead in order to strengthen the marketing plan the cost benefit analysis has been included within the study (Solomon, Russell-Bennett and Previte, 2013).
An investigation on the impact of fast food advertising on the fast food consumption of children in UK: a case study of McDonald’s, UK
Here in this section the main of researcher is to focus upon providing the overview about the topic and subject matter so that the interest of people could be created. It includes the construction of aims and objectives along with the explanation of rationale and potential significance of the study. Further the structure of dissertation is also another factor that has gained huge priority into the subject matter.
The marketing process consists of various activities that might help in implementing the marketing strategies in an appropriate manner. It starts from the marketing audit. It involves the study of particular market in which the organization is operating. Further it is also clear that with the help of marketing audit the negative as well as positive aspects of business environment could be identified by the company. There are various techniques which may help in done the marketing audit or situational analysis. The pest analysis along with SWOT analysis could be helpful in various instances. It is to acknowledge that the results of these auditing methods could become the basis of entire marketing planning. Ahead the role of segmentation, targeting and positioning process is also immense within the marketing process. In this process the company segments the market in an appropriate way and most importantly determines the targeting strategies.
Marketing and its elements are something that can affect the whole business at very large scale. It is to acknowledge that with the help of effective marketing it could become possible to focus on achieving the objectives of the company and most importantly the organization can sustain for the longer period of time. Marketing supports the business activities and other future planning of the company. It is clear that without marketing it is impossible to attain higher profitability in within the stipulated period of time. Here in this report various aspects of the marketing have been covered so that the deep knowledge about the marketing could be gathered. Various element of marketing process along with marketing mix elements have been discussed in an articulated manner.
In order to gain the focused business approach the role of marketing strategies are huge. The principles and fundamental of marketing improve the positioning of brand and most importantly allows company to gain the competitive advantage. Here in this report the special consideration has been given to understand the marketing process and marketing orientation along with the analysis of macro and micro factors. Further the segmentation, targeting and positioning strategies have also explained along with marketing mix elements. Ahead the priorities have been given to gain proper knowledge about international marketing, domestic marketing and business marketing and customer marketing. These are wide terminologies that have been covered into the current report. For the same purpose the selected organization is Mulberry which is big name in UK’s fashion retain chain store
In order to get business solutions and coming out of the shell there is need of focusing upon the marketing management. The marketing strategies can enable to develop the identity and most importantly the variety of business objectives, made for business as well as society, could be achieved in stipulated period of time (Campbell and Craig, 2008). Here in this report the various dimensions of marketing have been discussed. The marketing environment, basic process of marketing etc. these aspects has gained huge consideration. Further the elements of the marketing mix have also explained with respect to food products.
The good thing for luxury product is that they generally faced very less competition as there are not so many companies who produces the same luxury products and try to allure the customers. But still the competitors required to be managed at very large scale.
The Coca-Cola Company is one of the leading American beverage company having its network all over the world. Its own or license as well as market more than 500 beverage brands along with a variety of juices, enhanced waters, energy and sport drinks, ready-to drink coffees and teas, etc. The company is not directly involved in all its business operations that make the products available to ultimate customers.