Journalism Essays

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The impact of native advertising on journalism

Before going into the discussion about the effect of native advertising on journalism, it is important to spell out few words about the concept of native advertising. As stated in one of the online articles of the guardian, native advertising is – "a subset of the catch-all content marketing, meaning, the practice of using content to build trust and engagement with would-be customers."

Published: 2015-01-16

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