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Marketing functions relate to that part of a business which relates to the selling of the product and service of the organization. It is an important part of the business process and the Chartered Institute of Marketing has defined marketing as the management process which shoulders the responsibility of detecting and predicting the needs of the consumer, so that the business is able to deliver on that need. Wind (1981) has correctly postulated that in the successful operation of any business, the business plan of its endeavours has to include marketing plans. This automatically means that marketing must work in tandem with the other business functions. Following are some of the ways in which the marketing department works with the other business functions:
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