Those Who Work The Creative Industries


In sociology and economics, there is class distribution in the society and there are different features of the classes exist in the society. The individuals characteristics, demographic background, thinking process and believes differs from each class (Brook, O’Brien and Taylor, 2019). The essay is about discussing the Precariat class and creative class in the recent years which exists in the society. There are different class system, where the individuals try to develop their skill and abilities to lead a healthy lifestyle and maximise their wellbeing and through in-depth discussion and analysis, it is possible to demonstrate the class system and identify the features of the Precariat class and creative classes. The essay also provides a scope to analyse the Precariat class as well as creative class in the society to understand the values of the individuals and their life style and thinking process. Through in depth understanding on the Precariat class and creative class, it is possible to choose the most relevant class which is suitable for the individuals working in the creative industries. In the recent era of globalisation, creative industry is growing sustainably and there is increasing numbers of people working in the industry and thus it is beneficial to analyse and evaluate the suitable class system for the individuals working in the creative industry.


Precariat class

Precariat class is a neologism for the social class, formed by the individuals, who are suffering from the Precarity, which is mainly the condition of the existence without security and predictability. According to Johannessen (2018), it further affects the material and the psychological welfare of the people where the individuals are not happy with their class and status in the society. They are suffering from their existence in the society. Unlike the proletariat class of the industrial workers in the 20th century, the Precariat class is suffering and the labourers lack the own means of production and thus they try to sell their labour to live. The members of the Precariat are racially involved with the labour force and there are non-remunerative activities that are essential to retain and access the jobs to secure decent earnings. The workers are not paid with their actual wage and there is the incident of low wage payment and no remunerative activities in the workplace. The condition of the Precariat class can be described as lack of job security, under employment, lack of adequate wage payment and non-existence of the labour force in the production. As stated by Volchik, Klimenko and Posukhova (2018), there is no link between the workers in precariat class and the production in the economy, for which their contribution is not considered efficiently. There is no such commitment and loyalty among the employer and employees and the employers are not responsible to handle their employees. Without contract, and job security, the labourers work at low wage to live and fulfil their basic needs. The laboured under the precariat class are taken for granted and the employers are not interested to motivate them and retain them for long run.

As opined by Volchik, Klimenko and Posukhova (2018), Precariat class is suffering from earning the average income and their income I below the average income where there is a distinctive relation of reduction where the labourer are unstable and not secure in their workplace. There is no such agreement and the job security for the labourers under the precariat class and this is related to art time labour force, self employment, causalities, in-formalisation, agency labour and also crowd labour. In this condition, the flexible labourers are growing at an increasing rate due to lack of job security and lack of effective income generation in the society. The labourers under precariat class are also exploited at the workplace at low wage rate which raise inequality among the payment activities (Volchik, Klimenko and Posukhova, 2018). The precariat class also has distinctive relation to distribution where the labourers are usually experiencing fluctuations in their income and they feel that there is no such income security in the workplace. The number of migrant labourers in the precariat class is also increasing where most of the employees are migrated from other place to earn higher but the income security is not there. As stated by Brook, O’Brien and Taylor (2019), there is also no such rights in the field of social, cultural, political and economic, for which they are also suffering from crisis in managing a standard of living, the labourer sunder the precariat class are also suffering to meet their basic needs and preferences in the society to live a normal life. There is insecure labour relation and class struggle exists in the precariat class.

Creative class

According to Toshchenko (2018), American economist and social scientist Richard Florida represents the socioeconomic class called creative class where it is considered that the creative class is the key driving force for economic growth and social development. The creative professionals are the classic knowledge based workers and include those, who are working in the business and finance, creative industries, legal sector, health and social care sector and education., creativity and innovation are the major feature of the creative class employees, where they try to utilise their skill and abilities to explore new things and represent the thoughts and theories in an innovative way. As stated by, Buzgalin and Kolganov (2019), they try to resolve specific problems by applying their skill and knowledge as well s they are also trying to explore new things through research and development. The degree of education among the employees is high as well as the employees are also technologically skilled to fulfil their responsibilities in the society. According to the economist and sociologists, the creative class employees are the key success factors of economic development and it is expected that the numbers of creative class people is increasing over the period of time in the recant era of globalisation to explore new things and opportunities and increasing creativity in doing their jobs. As opined by Brook, O’Brien and Taylor (2019), there are wide range of occupations under the relative class which are such as science, engineering, education, research and development as well as computer programming which are effective for social sustainable development and economic growth. The expansion of such fields of science and education, research and computer is there with increasing numbers of the people under the creative class.

According to Mart'yanov (2016), the rise of creative class is reflected in powerful and significant shift in the labour market where the values, norms and attitude of the employees are maximised over the time and the employee’s commitment are maintained successfully. The numbers of creative class exhibits strong preferences towards individuality and self statement to confirm their own roles and responsibilities and work hard with more innovative solutions. Chow (2017) opined that, merit is strongly valued by the creative class individuals, where they prefer to provide chance to the people with merit and creative knowledge and skill so that they can get the opportunity to how their innovation in their field. The creative class favours hard work, stimulation and challenge taking activities to explore new alternative solutions with technological innovation and creativity. Chow (2017) stated that, goal setting and achievement are also other features of the creative class, where the individuals are encouraged to show their innovation to resolve the existing issues and working better in near future. Buzgalin and Kolganov (2019) stated that, diversity and openness is also there among the individuals under creative class, where the people encourages diversity in skill and knowledge, technology and others as well as there is openness in sharing the information and innovative solutions with others so that they can perform better. Hence, the creative workers are efficient to share their thoughts and innovative decision with others and try to collaborate to perform and explore more alternatives for achieving success in future.

Discussion of most likely class for future creative industries

According to Johannessen (2018), under the precariat class, there are three types of labourers working in the way without employment contract and job security. The income security is also not managed by the employer and the employees are bound to work and sell their labour at low wage for fulfilling their basic needs to love their lives. In this regard, the first category is the uneducated individuals, and those who are dropping out of old working communities and families. Their sense of deprivation and frustration lead them towards the precariat class to work at lower wage for meeting their basic needs in the society. As stated by Buzgalin and Kolganov (2019), the second category of workers are migrant labourer where they are working at lower wage due to derivation of virtue of having in the society and having home in the new place. The third category of the labourer sunder the precariat class is the educated individuals in the society, who are experiencing irregular working activities in the society. As opined by Byrska (2018), sense of derivation in the society, lack of appropriate job opportunity, frustration, and lack of job security in future further increase the numbers of the people under precariat class. Hence, for the creative industry, the individuals under the precariat class may perform better but their encouragement and performance efficacy cannot be improved over the period of time, due to lack of job security and low wage rate. For the creative industry, it is necessary for the employers to have creative mind set and skilled workforce who can perform better and have experienced in the creative field. According to Davydov (2018), the labourers under precariat class are suffering from income insecurity, job insecurity where their skills cannot be updated over the years. This further deteriorates the performance of the labourers in long run. As they are feeling derived in the society, their concentration and performance has been deteriorated over the time.

On the other hand, the individuals under the creative class prefer to explore new alternatives and they get job security and commitment from the employers. The labour force is highly skilled and technologically advanced. Smith and Pun (2018) argued that, encouraging their creativity, providing them effective remuneration and good working culture are necessary where the employers try to create values for them and lead them efficiently so that they would be able to work innovatively and achieve their professionals goal. In the creative industry, it is mandatory for the firms to hire the individuals under creative class, so that they would be able to show their creativity and utilise latest technology to maximise their performance. Gurova and Morozova (2018) stated that, hard working and challenging workforce are required by the creative industry for which the creative class individuals are suitable for them to work in near future and fulfil the goal of the organisations under the creative industry. In the recent era of globalization, creativity and technological innovation are enhancing and it is the responsibility of the employer to hire the creative people in the organisations for enhancing the brand values and create new alternative solutions to make the firm successful. As opined by (Slobodskaia, 2018), the features such as equality and diversity, openness in managing the working activities, more research and development as well as technological advancement further influence the people to work efficiently and fulfil their responsibility in the professional field. Hence, the individuals under creative class are more suitable for the recent creative industry to raise their innovation for achieving future success.

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The essay is effective to analyse the characteristics of different class in the society, precariat and creative. Precariat class is different where the individuals are differing from job security and income generation for which they are derived and their skill are not valued in the organisation due to low wage payment and lack of income security. On the other hand, creative class people are trying to explore new alternative solutions to perform better and create new decision for the creative industry so that the brand can represent their activities in the economy in a unique way., hence, for the benefits of the creative industry, the creative class people are more suitable where they can show their innovation to make sustainable decision for the firms and improve their performance with hard work, exploring alternative creative decision and utilising the latest technical innovation.

Reference List

  • Brook, O., O’Brien, D. and Taylor, M., 2019. The creative economy, the creative class and cultural intermediation. Cultural intermediaries connecting communities: Revisiting approaches to cultural engagement, p.27.
  • Buzgalin, A. and Kolganov, A., 2019. Social Structure Transformation of Late Capitalism: from Proletariat and Bourgeoisie Towards Precariat and Creative Class?. Sotsiologicheskie issledovaniya, (1), pp.18-28.
  • Byrska, J.M., 2018. New politics of paradise in the world of precariat. European Journal of Science and Theology, 14(5), pp.41-48.
  • Chow, Y.F., 2017. Exploring creative class mobility: Hong Kong creative workers in Shanghai and Beijing. Eurasian Geography and Economics, 58(4), pp.361-385.
  • Gurova, O. and Morozova, D., 2018. Creative precarity? Young fashion designers as entrepreneurs in Russia. Cultural studies, 32(5), pp.704-726.
  • Johannessen, J.A., 2018. The Workplace of the Future: The Fourth Industrial Revolution, the Precariat and the Death of Hierarchies. London: Routledge.
  • Mart'yanov, V., 2016. Creative Class–Creative City: Real Perspective or Utopia for the Few?. Mirovaya ekonomika i mezhdunarodnye otnosheniya, 60(10), pp.41-51.
  • Smith, C. and Pun, N., 2018. Class and precarity: An unhappy coupling in China’s working class formation. Work, employment and society, 32(3), pp.599-615.
  • Toshchenko, Z., 2018. A New Social Class: From Proletariat to Precariat. Review of Nationalities, 8(1), pp.39-51.
  • Volchik, V., Klimenko, L. and Posukhova, O., 2018. Socio-economic sustainable development and the precariat: a case study of three Russian cities. Entrepreneurship and Sustainability, (6), p.1.

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