Business Essays

In the present business environment, companies are becoming more open and transparent in communication as well as business operations. Open communication has become key to attain long term organizational growth and success. Apart from gaining trust and confidence of employees, it also helps the organization to attain the loyalty of clients and shareholders.

The channel strategy drives the marketing mix and marketing strategy of a business. It comprises of various members' partners and members for the ultimate success of the marketing plan and mix. The channel partners and various distribution channels are majorly involved in the task of distribution of business products and services. The hierarchy goes on like manufacturers, developers or producers, wholesale dealers, retailers and agents or brokers.