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With the increasing focus on social and environmental issues, the concept of CSR i.e. Corporate Social Responsibility has gained more recognition. This becomes more important when a firm is dealing with
products that have an effect on consumer's health. Since the issues are directly relevant to McDonalds, it becomes essential for brands to focus on corporate social responsibility. It can be considered as
corporate necessity, which every company needs to perform in order to sustain in the market.
In the present business environment, companies are becoming more open and transparent in communication as well as business operations. Open communication has become key to attain long term organizational
growth and success. Apart from gaining trust and confidence of employees, it also helps the organization to attain the loyalty of clients and shareholders.
The channel strategy drives the marketing mix and marketing strategy of a business. It comprises of various members' partners and members for the ultimate success of the marketing plan and mix. The channel
partners and various distribution channels are majorly involved in the task of distribution of business products and services. The hierarchy goes on like manufacturers, developers or producers, wholesale
dealers, retailers and agents or brokers.