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Synergy is a very common word used by the business world, and it simply means that the whole is greater than the sum of its parts. When salesmen of a company put their efforts to increase sales performance of the company, it is seen that the total result of their individual efforts (considering each one of them giving their maximum) is always less than what they can achieve when worked cohesively following a plan formed by the group. However, this collaborative movement will produce the best result only under the guidance of a skilled leader of the group. Without an efficient leadership, the collaborative movement of the sales team will simply fail to produce the desired synergic effect.