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Exploring Potential Collaboration between RadFlight and Bai Li Manufacturing Company Ltd

Assignment 2 Part A

The mail specifically focuses towards making Mr.Li aware of the concerns that are being faced by RadFlight and whether Bai Li Manufacturing Company Ltd holds any interventions or resources that might support the sender organization in reducing the complexities of their manufacturing process. The content in the mail was informative reflecting as a proper form of professional communication. According to Arnold and Boggs (2019), professional communication is conducted by the business leaders in order to make the partners and stakeholders aware of the different proceedings while encouraging their active participation in the different developmental properties. In this connection, the sender of the mail ensured to share all the relevant information on the concerns that are being faced by the same while conducting the manufacturing activities.

The sender also took the initiative of providing the receiver information on the date of commencement of the manufacturing activities which acts as an indicator towards the professional approach of making the receiver aware of the situation vividly. However, while evaluating the mail content it was witnessed that no motivators or information on deals or the share and benefits were shared by the sender. Clegg (2018) opined that professional communication is undertaken with the motive of encouraging the active participation of the receiver in the different operational activities. In this case, the sender failed to identify the interests that would be fulfilled through the active participation of the receiver in the manufacturing activities and thereby failing to make the professional communication more lucrative.


Knight (2018) observed that involvement is primarily based on the returns or benefits that the same might receive through involvement in the daily course of the activities. The sender of the mail clearly detailed the concerns that are being faced by their business while undertaking manufacturing activities. However, the sender failed to attract the attention of the receiver through identifying their interests and influencing their involvement in the project which might significantly limit the scope of professional communication for the concerned business while making certain moves on the manufacturing aspects.

Again, while reviewing down the content of the mail it was found that the sender made queries on different aspects from the receiver in order to maintain the continuity of communication. According to Schieber and Robles (2019), communication is two step process which requires the active participation of the sender and the receiver while making it a complete form. In this connection, it might be stated that the sender took the initiative of making the receiver aware of the concerns and asking the receiver to provide with solutions or interventions. It might be considered as an act of encouragement to the receiver for providing with feedbacks on the different areas of concerns discussed. The elements and the success factors of strategic communication are greatly reliant on the information transmission and feedback collection which completes the cycle of effective professional communication. In this connection, it might be stated that the sender took the full responsibility of empowering active communication with the receiver in order to improve the scale of operations and build on collaborative efforts towards reducing the causes of concerns.

Assignment 2 Part B

Video 1

The video depicted the performance of a Deputy Branch Manager while conducting a one-to-one meeting with Luciano through spoken verbal warning. The discussion is focused towards administering the performance of the deputy manager while communicating with Luciano while feedback to the same on her performance on communication and interpersonal skills through the implementation of the SCARF model. During the one on one conversation it has been observed that the deputy manager made Luciano aware of the different concerns that the same might face due to the performance related concerns rather than threatening the same. According to McKee and Porter (2017), status of a conversation specifically drives the outcome. The information that was conveyed by the manager to Luciano specifically focused towards making him aware of the concerns that might arise out of his inefficiency at achieving the targets rather than threatening the same on the loss of his designation. Threats might result to negative outcomes while affecting the morale and motivators of an individual.

However, the transmission of information is an integral part of communication which has helped the manager in making Luciano aware of the various concerns. On the other hand, the manager also took the initiative of making Luciano aware of the future of his designation while warning him to change his approach towards work and performance. Pope-Ruark et al. (2019) stated that maintaining a certainty of the events in communication strategies while transmitting information supports the communicator to provide a clear picture to the communicate. The communication of the future job situation of Luciano is integral in the communication that was undertaken by the branch manager as it would support in devising clear effects. The branch manager took an autonomous role in driving the motives of communication.

The branch manager introduced different strategies that Luciano might practice in order to get over the concerns and thereby operate as per the organizational expectations while providing the same with full autonomy over the course of actions. Cyphert et al. (2019) opined that autonomy focuses towards improving the level of interventions while motivating the people to operate and control their activities through communication. Apart from the warnings the branch manager failed to connect Luciano with that of his team members. According to Melonçon, Rosselot-Merritt and St. Amant (2020), building connections is integral towards motivating and encouraging participation while empowering efficient communication. However, in this connection, the branch manager failed to develop efficient rapport with Luciano and make the same connected to the team which might be dealt seriously as it might have a grave impact on the performance and team based contributions of Luciano.

Fair exchange is extensively important in order to maintain the efficiency of communication practices (Condruz-Bacescu 2020). The insufficiency of fair exchange affects the capability of the sender in identifying the concerns that are being encountered by the receiver, resulting to a limited scope of efficient communication. In this connection, it has been witnessed that the branch manager mostly provided Luciano with instructions and made the same aware of the issues while failing to encourage Luciano to come up with his points on his failure to comply with company requirements. Although the instructions and all the speeches that were lucid on the part of the manager, the lack of fair exchange significantly limited the scope of communication.

Video 2

Efficient corporate communication is specifically reliant on the transparency or clarity of content which is specifically focused towards educating the stakeholders and encouraging their active participation in the different developmental aspects of the businesses. According to Clegg et al. (2021), efficient communication is a two way process which involves the active participation of the sender and receiver through transmission of information and feedback. In this connection, the objective of the communication that was undertaken by Romanoff Renovations is focused towards making the stakeholders aware of the current mission, objectives and values that drives the organizational operations. In the video, the organization clearly communicated the values and goals that administers over the operations of the business.

Moreover, the information that was shared by the organization in the message were verified and transparent which is supportive towards winning over the trust and confidence of the stakeholders or the viewers on the organizational capabilities. Dancisinova, Benková and Danková (2017) stated that relevance and authentic information being shared through effective communication supports an organization in developing trust among their audience and influence their active participation. In this context, it was witnessed that the organization mostly communicated relevant and authentic information on their current mission and goals which was consistent with that of the information that the organization updated on their websites.

According to Repina (2018), strategic corporate communication requires the sender of a message to share authentic and relevant information that is concise and lucid for better understanding of the viewers. In this connection, the organization utilized lucid language and appropriate phrases that would encourage and influence the activities of the stakeholders while encouraging their involvement in the different operations. Cyphert et al. (2019) stated that brevity and lucidity of the message in communication supports a sender in reducing ambiguities and misunderstandings that might limit the scope of outcome from a communication activity. Therefore, the concerned organization took every possible intervention in order to ensure that the message is transparent, lucid and concise in order to facilitate efficient terms of communication. Order Now However, it might be stated that the speaker did not provide with any storylines, testimonials or examples of their operations which might affect the capability of the same in proving the efficiency of the business processes. Clegg (2018) states that storylines and testimonials acts as methods of proving the success factors of an organizational communication while influencing the behavior of the audience and making the same to trust on the organization. However, the insufficiency of testimonials or storylines might act as a limitation to the organization while making the people aware of the corporate goals and attributes for encouraging their active participation in the business operations.


Arnold, E.C. and Boggs, K.U., 2019. Interpersonal relationships e-book: professional communication skills for nurses. Elsevier Health Sciences.

Clegg, G., Lauer, J., Phelps, J. and Melonçon, L., 2021. Programmatic outcomes in undergraduate technical and professional communication programs. Technical Communication Quarterly, 30(1), pp.19-33

Clegg, G.M., 2018. Unheard complaints: Integrating captioning into business and professional communication presentations. Business and Professional Communication Quarterly, 81(1), pp.100-122.

Condruz-Bacescu, M., 2020. Professional communication in companies. Journal of Languages for Specific Purposes, 7, pp.43-55

Cyphert, D., Holke-Farnam, C., Dodge, E.N., Lee, W.E. and Rosol, S., 2019. Communication activities in the 21st century business environment. Business and Professional Communication Quarterly, 82(2), pp.169-201.

Dancisinova, L., Benková, E. and Danková, Z., 2017. Presentation skills as important managerial competences in the context of professional communication. Polish journal of management studies, 15.

Knight, M., 2018. Accessibility and disability: Absent keywords in business and professional communication. Business and Professional Communication Quarterly, 81(1), pp.20-33.

McKee, H.A. and Porter, J.E., 2017. Professional communication and network interaction: A rhetorical and ethical approach (Vol. 33). Taylor & Francis.

Melonçon, L., Rosselot-Merritt, J. and St. Amant, K., 2020. A field-wide metasynthesis of pedagogical research in technical and professional communication. Journal of Technical Writing and Communication, 50(1), pp.91-118.

Pope-Ruark, R., Tham, J., Moses, J. and Conner, T., 2019. Introduction to special issue: Design-thinking approaches in technical and professional communication. Journal of Business and Technical Communication, 33(4), pp.370-375.

Repina, T.Y., 2018. Integrating language teaching and subject-specific professional lexis in mastering business communication. In GSOM EMERGING MARKETS CONFERENCE 2018 (pp. 381-383).

Schieber, D.L. and Robles, V.D., 2019. Using reflections to gauge audience awareness in business and professional communication courses. Business and Professional Communication Quarterly, 82(3), pp.297-316.

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