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FDA (Food drug administration) continuously had taken the necessary steps in order to market the e-cigarettes in front of the young generation for encouraging them to avoid the smoking and use e-cigarettes. FDA has sent the official order to the four e-cigarettes manufacturers for having the entire document regarding the e-cigarettes consumption. By evaluating the database, FDA can make proper marketing of e-cigarettes for promoting healthy habits in the society. For students who are pursuing degrees in business or healthcare, understanding all these regulatory dynamics and marketing strategies can be crucial, and seeking business dissertation help can provide the most required insights into these areas.

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FDA has already applied different strategies to implement the guidelines of its Youth Tobacco Prevention Plan. Through this plan, FDA tries to control the marketing the spreading of e-cigarettes among the young generation people. However, e-cigarettes is healthier than the use of nicotine and other nicotine contaminating product. FDA is going to control the use of the nicotine and tobacco products especially e-cigarettes and other nicotine delivery system.

An electronic cigarette is the battery-operating device that contains the vaporised nicotine to represent the non-nicotine solutions for eth smokers. Through inhalation, smokers can get the doses of vaporised nicotine that offers the sensation that is similar to the tobacco smoking. E-cigarette have been marketed in the purpose to cut down the smoking at higher rates. Electronic nicotine delivery system is less harmful than that of the normal cigarettes.

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After launching of first e-cigarettes in the China market in 2004, users of this cigarette have been increased at faster rates. In US market, users of e-cig has been rose by 900% from the years 2011 to 2015. In 2016, more than 2 million people in the US use e-cigarettes. Due to this continuous increment of the e-cig users in the market, FDA had introduces some restrictions and legal obligations on the e-cig sales in the market.

Benefits of e-cigarettes:

E-cigarettes resembles the cigarette, however it doses nit use the burning tobacco that is highly health risky Use of this e-cigarettes avoids reduce the process of quit smoking which are helpful for many users who cannot avoid smoking Vaporised consumption of the nicotine through e-cigarettes is healthier than the conventional form of the nicotine consumption. E-cigarettes also have very lower health effect such as cardiac attack, pulmonary damages and muscular disabilities in comparison to the conventional cigarettes. From the database of Centre for Disease Control, and Prevention (CDC), it is clear that, in case of non-pregnant people, e-cigarettes is helpful to reduce their weight, stress and depression.

Risk:

Although e-cigarettes is less harmful for the smokers, it is associated some potential risks such as: Majority of the e-cigarettes contains nicotine that triggers the addictions and brings about several changes in the adolescent brain. This cooperates is hazardous for eth pregnant women in which it affect the normal growth and development of the foetus. E-cigarettes contains aerosol, which has solvent, toxicants and flavourings, which are proved to be highly harmful for eth physical as well as mental health. Sometimes teenagers and young population get addicted to drugs and other drug related produced after using his e-cigarettes As the e-cigarettes is less harmful for eth health, people, sometimes use it in limitless manner which only makes them chain smokers but also affect their brain, heart and respiratory organs.

FDA has taken action for regulating the sailing as well as marketing of the e-cigarettes: Food and Drug Administration has released the long awaited plan, in which it is obligatory for all eth e-cigarettes sellers and manufacturers to do not sell e-cigarettes to person of below 18 ages. However, this step of FDA has been potentially cruised by different ecologist and health professional, as it does not make any ban on the entire nicotine and tobacco product to be sold to below 18 people. However, teenagers who use regular hookah and cigar are highly prevalent to eth cardio vascular disease and pulmonary disease.
Health Human society has represented the fact, FDA tackles necessary step for avoiding the chances of different health issues due to eth over use of e-cigarettes among young population. However, some health professional has suggested that, teenagers who are highly addicted to e-cigarettes can face severe brain damage and sensation loss due to this sudden ban. Although FDA has not put any ban on other nicotine product, the ban of e-cigarettes can make negative effect on the behaviour and attitude of eth young population.
FDA also has taken initiative for developing eth behavioural positivity and strong personality of young population through conducting health promotional campaign in the society. FDA anticipates that these promotional campaigns would assist the young population to avid their addiction towards the e-cigarettes and help them to live a healthy life. FDA has introduced several legal; obligation on the e-cigarettes manufacturers and sellers in case of selling the e-cigarettes to people above 18. According to the recent guidelines set by FDA, manufacturers of e-cigarettes should maintain the registered level of nicotine in their content so that it cannot be harmful for the human health. Moreover, e-cigarettes cannot be sold over a limited amount in particular place without the consent of government. The amount of nicotine, toxicant and other materials in the e-cigarettes should be maintained in registered quantity that is set by the Food drug and Administration. FDA has also set the limit of vaporised nicotine in the pipe for maintaining the healthier people in the society.
However, this bans and legal obligations of the manufacturers and marketers of the e-cigarettes can affect the heath and mentality of the smokers. However, their behaviour and attitude can also be affected by the sudden avoidance of smoking. Therefore, psychologist has stated that legal bans by FDA on the e-cigarettes can leads to behavioural as well as mental disabilities. Through this legal bans on the e-cigarettes, FDA has set eth registered standard of the nicotine into the cigarette. Marketers as well as manufacturers need to

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maintain thus standard before releasing the e-cigarettes in the market. Manufacturers cannot use additional amount of nicotine that will increase the total level of nicotine from the legal standard. It is proved from the medical research that are conducted by the World Health Organisation, that nicotine level in the e-cigarettes can cause minimum health harm in comparison to the conventional smoking form. However, it has been also proved that if the cigarettes are consumed in higher rate it will affect the heart, pulmonary system and digestive system. Based on the fact it can be stated that, FDA has put the ban on eth manufactures of nicotine and e-cigarettes.

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