Occasion for Children

Section One: Business Overview

1.1 Business summary:Please write business outline. (who,what,where and how)

Our organisation (Occasion for Children) is a limited company that was established in October 2018.Occasion for children is an event planner company headquartered in Romford. The business is at the moment concentrated at Essex and its environs. Our mission is to offer tailored and focused services to special needs children. Occasion for children employs both paid and unpaid staff (volunteers) occupying various operations positions and mandated to work in the company. Our staffs are DBS checked and well trained and the company commits to continuous training as they work along. Our motivation emanates from being leaders and experts in planning parties and events for children, providing top-notch business dissertation help. Regardless of the size of the event, we are committed to proving the right party entertainment for you.

1.2 Describe your core product or service:

Our core objective is to make sure that children parties remain memorable and special. We plan on parent budget and supply all the necessary requirements needed for the event. We provide entertainments, decoration, DJ, party bags, security and welfare for the children attending the party. We enhance good musical sensations for the special needs children to make them feel comfortable in the party. Our flexibility is evidenced by our commitment to offering tailored and specialized services according to the needs of the clients. We aim at providing what the clients love because of our hand-picked services package. We continuously update our skills to be current with new styles and roles for our events.

1.3 Your current and future business aims:

Presently, Our Company manages to organize for one party/event per week. However, our future aim is to be able to cover more events in locations around London on a weekly basis. Therefore, we are appealing for more funds in order to attain our goal and pursue the vision of the company. Furthermore, we aim at delivering more than one event at a time satisfactorily to our clients. We plan to hire and train more performers and staff to cover the expansion.

1.4 Your expansion plan:

Our vision is to expand our business to cover all London area and target other major UK cities afterwards. We plan to invest £80,000 in capital and material. At the moment we are managing our operations with a budget of £35,000 which we are using in running our business which is not enough to run our business efficiently. We are seeking to raise £45,000 on 10% interest on capital. This will enable us to get what we need in other to make our business grow, hire bigger storage to keep our equipment, acquire transport van and employ more staff and volunteers. We also plan to raise more awareness through advertising via internet, Flyers, Radio, churches, schools and posters.

Section Two: Management structure

2.1 Professional team skills: (Outline individual team members’ transferrable and professional skills).

We have good experience in budgeting and bookkeeping, and we are experts in what we do. Our professional skills come with good decorative skills.

We have harnessed expertise in children entertainment and organizing events for children with disability, with our staff exhibiting cutting edge communication skills

Our business is run on advanced managerial skills with management skills being one of our key qualities

2.2 Each team member’s roles and responsibilities:

One of our partners in the company is in charge of all the marketing aspects and makes sure all our customers are satisfied in the party planning and food from the beginning to end.

One of our partners in the company is in charge of business account and bookkeepers. She handles and manages all transaction of our business and ensures money are well kept and properly accounted for in the company.

One of our team members is the logistic manager. Her duties include making sure the event planning materials are purchased and runs smoothly on time. She also oversees transportation of both our staff and materials delivered at the event.

Section Three: The market

3.1 Describe your target market and where they are based:

Our target market is children from the age 1-12 years. We specialize mostly with children with special need to make them fit into our entire party event. We organize the event from the beginning to the end and we are a-full package event planner. Our clientele is based in Essex in London at the moment which has a high level of children with disability and able children as well.

3.2 Describe your perceived competitive advantage/USP:

Our company perceived advantage is to cover as many events as we can and give the best satisfaction to our client. Our selling point (USP) is based on special needs children. Our organisation makes sure we provide good sensory entertainment to the children with disabilities, giving them the best musical instrument to make them feel happy and comfortable throughout the party.

Section Four: Marketing

4.1 Explain your market research with references, Using Market research questions (straw poll)

Our business team have carried out some survey on clients and public in general by distributing fillers on special needs entertainment services offered by our company and analysing their feedback. Based on the feedback from the research 50% of the parents are happy to contract our company to plan their children’s party. 40% are willing to use our services because of the all-inclusive offer we give, and by special care we give to special needs children. However 10% of the respondents say they are not willing to use our company.

Based on the SWOT analysis, the all-inclusive package offered by our company provides holistic entertainment to children with special needs and thus the ideal event management approach in the market. We are thus committed to organising the entire event for our client from the inception to the closure if the event and seek to ensure that all children enjoy the party and that appropriate care is accorded to them during the entire event. Based on the modern sensory equipment deployed by our company in event planning, execution and management, our clients with special needs children have reportedly enjoyed using the package when celebrating their children parties.

At the moment, or company is unable to accommodate more bookings from clients due to low revenue and inadequate resources since some of the materials necessary for event planning haven’t been acquired yet. Considering the fact that we are already a threat to our competitors, investing in the resource and capacity building will give us a better advantage over our competitors.

4.2 Competitor analysis

The competitors we are facing in our business are kid’s imaginations and the bubbles crew luxury children’s party. The kid’s imaginations offer their customers 2-3 hours of children’ entertainment while our company gives more hours to our clients, so that their children will have enough time to enjoy the party. The second competitor who is bubble crew only covers central London and they do not have special needs children in their packages, besides they are franchise. We are privately owned company and we make sure those special needs children fit into every party we organised and make them concentrate by giving them the music they enjoy.

4.3 Marketing strategy

Our market strategy is to make sure those special needs children are provided with good entertainment instrument that will make them comfortable in the event. Also our branding strategy is engraved in our services that are designed to give our client up to date facilities and well organised party that will make our client want to come back to us in future.

Section Five: Operations and logistics

5.1 Premises: Currently, we are using the director’s house to run our business and we are soon moving to our newly rented premises for our office.

5.2 Equipment& Set up Costs:

5.3 Transport: our organisation owns a second-hand minivan which we use to run our business, in that way we do not pay every month to heir one.

5.4 Legal requirements: We required paying for DBS certificate for all our new staff at £60 per head. Also we sponsor the Food and Hygiene and first aid training for each staff.

5.5 Insurance requirements: Our organisation insurance is £200 a month and our business van is insured at £155 monthly payment.     

Business Insurance ensures that our company is covered and in case of any eventuality agreed upon in the insurance policy, the company will still manage to still stay afloat. This will guarantee continuity in operation and recovery from such risky occurrences

5.6 Other required Certifications: Food and Hygiene Certificate and First Aid Training

5.7 Additional Staffing Costs: £10 per hour.

5.8 Fixed monthly Costs:

Section Six: Costs and pricing strategy

Section Seven: Cash Flow forecasts

7.1 Sales and costs forecast including next 3 years’ projections, assuming you’ve received the funds from your pitch.

7.1: Three year projections

The projections below implies projected income growth in three years based in cash flow flow analysis of the year 2019. It is anticipated that due to competitions in the market, the company will fail to meet its sales Target which will cause a deficit in the net income though the company will still manage to get profits higher than in 2019, due to the increase in start up capital from the previous year. In 2020, and 2021, the company projects to pay the loan arrears and by the close of 2021, the company projects to have nil loan arrears. The projections are tabulated below.

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