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The Surge of Home-Use Beauty Devices in the Global Market

Consumption Opportunities of Home-use Beauty Devices

The use of home-use beauty devices has risen to approximately $6.46 million as of the year 2019, but as from the year 2020, the home-use beauty devices have been projected to witness a Compound Annual Growth Rate (CAGR) of 20.5% to the year 2030 according to Prescient & Strategic Intelligence (2020). Geographically, there is a consistent growth of the beauty-industry market since the year 2005 to 2019 and have been identified from beauty-products that ranges from skin-care products, color cosmetics, fragrances, and mostly personal care products. North America stands to be the largest home-use beauty devices market followed by china, Japan, India and Germany, and the dominance of this regional market is majorly attributed to the high disposable income as well as appearance consciousness, that led to high spending on beauty devices and procedures. The home-use beauty gadgets market for anti-aging is required to reach $3.9 billion by 2023, enrolling a CAGR of 21.7% during the conjecture period (Gerstell et al., 2020).

Actual consumers of Home-use Beauty Devices

The home-use beauty devices market is categorized into lase/lights, vibrational, micro-needing, radiofrequency (RF), electroporation, and nano-iconic. Research and Markets (2020) indicate women make 90% of the home-use beauty devices. In term of age group, the millennials, individuals born between early 1980s and late 1990s are more inclined to use gadgets as breast implants and natural beauty products as well as megatrends consumerism while older generations (baby boomers) use anti-aging and hair growth devices (Villena, 2019). Findings have correlated financial status with use of aesthetic devices such that middle class, upper class, and people from developed economies are big consumers of the products. While those from developing countries have no or little disposable income. Currently, the US is leading consumers of the home-use devices following by Germany and China. The findings by Prescient & Strategic Intelligence (2020), indicate changing preference in Canada toward organic and technology-oriented aesthetic procedures are leading driving factors in increase in sales and market share. Asia-Pacific has the fastest growing market by 19.7% as a result of the increasing prevalence of dermatological issues and rising disposable income in the region.

Restrictions and Problems with Existing Home-use beauty Devices

High risks and safety issues associated with beauty and aesthetic gadgets such as breast implants, microneeding, and dermal fills have been raised. Mainly, the problem has been linked to chemicals composition, radiations emitted, and electrical cabling of these products. For instance, Parabens preservatives raised concerns after some studies linked it to breast cancer. Consumers have also been warned of using such products as Dermaflash Luxe before consulting their dermatologist because of downside of hair growing back ‘thicker looking bristles’. Moreover, the increasing integration of technology in most aesthetic devices has raised some concerns, which has led to different authorities having different acceptance range of technical specifications (Chen et al., 2020; Wang et al., 2020; Sines, 2020). Moreover, because of the development of the beauty market, an expanding number of clinical innovations is being applied to the improvement of home-utilize tasteful items but with concerns of compromised quality. Researchers argue that businesses entities are rushing to bridge the consumer increasing demands of the products with expense of lowered quality and safety standards.

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Chen, M. F., Tsai, C. L., Chen, Y. H., Wu, C. N., Chou, C., Chien, C. H., ... & Lin, K. P. (2020). Comparative Study of Regulations of Devices for Aesthetic Purposes: US, European Union, China, and Taiwan. Journal of Medical and Biological Engineering, 40(1), 101-111.

Chen, M.F., Tsai, C.L., Chen, Y.H., Wu, C.N., Chou, C., Chien, C.H., Tu, P.W., Kao, T. and Lin, K.P., 2020. Comparative Study of Regulations of Devices for Aesthetic Purposes: US, European Union, China, and Taiwan. Journal of Medical and Biological Engineering, 40(1), pp.101-111.

Gerstell, E., Marchessou, S., Schmidt, J. and Spagnuolo, E., 2020. How COVID-19 is changing the world of beauty.

MarketLine. (2020). Lumenis Ltd- Financial and Strategic Analysis Review Company Overview. GlobalData Research analysis / GlobalData Research. Pp 1-19 pdf

Prescient & Strategic Intelligence, 2020. U.S. Beauty Devices Market Share | Industry Trend Report 2023. [online] Prescient & Strategic Intelligence Private Limited. Available at: [Accessed 28 December 2020].

Prescient and Strategic Intelligence (2020). Global Home-Use Beauty Devices Market. LS11467. Prescient and Strategic Intelligence Private Limited. Pp 1-403 pdf

Research and Markets, 2020. Beauty Devices Market Research Report: By Type, Usage - Global Industry Analysis And Growth Forecast To 2030. [online] Available at: [Accessed 4 January 2021].

Sines, D., 2020. Manifesto for change: governance and regulation within the aesthetics industry. Journal of Aesthetic Nursing, 9(8), pp.350-352.

Town, G., Petersen, R., & Du Crest, D. (2014). The recent rapid development of the directed-energy, home-use device sector. European Medical Journal, 2, 50-55.

Villena, K., 2019. Millennial Beauty | Market Research Blog. [online] Market Research Blog. Available at: [Accessed 29 December 2020].

Wang, J.V., Hattier, G., Rohrer, T., Zachary, C.B. and Saedi, N., 2020. Experiences With Counterfeit Aesthetic Medical Devices and Injectables: A National Survey. Dermatologic Surgery, 46(10), pp.1323-1326.

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