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The Role of Social Media Marketing in Driving Success for Fashion Firms

Individual Reflective report

In the presentation, I try to contribute efficiently with my skill and abilities in the field of digital marketing, in the recent era of globalisation, the fashion firms try to expand their business through digitalising their business and in this regard, the social media platform is one of the major contributor factor for the business to be successful in long run. The social media is the two way communication platform, where the fashion firm can promote their business and help the customers to identify the fashionable outfits, clothing and accessories according to their needs and preferences. I try to search the books, journals and article regarding the fashion posts and the social media marketing where the fashion industry is growing rapidly through high communication and cooperation. The promotional activities through the social media platform are effective for promoting the fashionable outfits in the market and attract the customer’s successfully for the products and services of the firm.


In this regard, I also try to conduct market research to identify the customer’s feedback and their references to make effective purchase decision. I come to know that the customers in the recent years prefer to make purchase decision online and the online shopping applications and personal website of the fashion brand are successful to attract the audiences and retain them by delivering high quality fashionable products and services. It further added values to the presentation, where I try to develop the ways to utilise the social media platform and promote the fashionable products in the market to maximise the sales volume and profitability of the firm. I also conduct research on the digital marketing media strategy where the promotional post is fruitful for the firm to attract the audiences and increase brand value and loyalty to the customers in the market.

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