Navigating the London Food Scene

ENVIRONMENTAL ANALYSISExecutive summary:

Marketing management is important for businesses to develop effective marketing strategies to grab competitive advantages ad customer attention. Through using the right market orientation, the firm can not only set effective marketing strategies but also can scan the competitive environment which is essential in coping with the ever-changing market trend. Through using PESTEL and SWOT analysis, firms can analyse the impact of environmental factors in the market on the decision-making process of the business. For students seeking guidance in this particular area, expert assistance from professionals at UK dissertation help can provide them with the most valuable insights throughout the entire dissertation writing process. This report is going to discuss the importance of marketing and marketing orientation for the given company, Sydney Bros, which is going to launch its new food trucks to sell delicious street food in the street of London. Through using the PESTEL and SWOT analysis, this report is going to analyse the internal and external environment which will assist the marketers of Sydney Bros to understand what types of marketing strategies they will set to deal with changing marketing environment in UK market.

Introduction:

Marketing management is the process which is associated with managing important functions of management and setting proper marketing strategies which will assist marketers to deal with ever-changing market trend and changing customer’s buying behaviour. Marketing management assists companies to manage crucial organisational functions such as organising, planning, controlling, directing and coordinating managerial tasks. This report is going to discuss the importance of marketing and marketing orientation for the selected food brand, Sydney Bros, which is going to launch its new food trucks to sell delicious street food in the street of London. This report will also conduct the PESTEL analysis and SWOT analysis of their company to analyse the external and internal environment in terms of determining the impact of different factors in the UK market on decision-making and business activities of this company. Moreover, this report is going to make a suitable recommendation based on the environmental analysis which will assist managers of Sydney Bros to improve its business strategies in terms of grabbing a high level of competitive advantage.

Importance of marketing and marketing orientation for business:

Through conducting useful marketing orientation, firms can improve the overall marketing strategies and marketing styles which will assist marketers to sell high-quality products and service tactfully to grab customer attention and high competitive advantage. In the case of the given company Sydney Bros, marketing orientation is crucial as it assists the marketers of this brand in the following ways:

Meeting customer needs effectively:

Through applying the right market orientation, a firm can listen to the market place which not only assists them to understand the current trend of market but also assist the marketers to determine the actual needs of customers (Brown et al. 2019). Through using effective marketing orientation, Sydney Bros can sense the actual market trend in the UK food market, which will assist this firm to sell right products and service that are relevant to the needs of the customer in the UK market. On the other hand, marketing orientation will assist marketers of Sydney Bros to analyse changing food habit in the UK which will assist them to make necessary changes in their food products and services to meet these demand.

Avoiding strategic mistakes:

Market orientation assists the marketers if a firm to sense whether the market is ready or appropriate for particular service and products so that the marketers will not waste their marketing effort to launch these products into the market (Chonko and Hunt, 2018). In this context, Sydney Bros will have opportunities to determine the actual needs and trend of the UK based food market which will assist them to understand on which product and service they will put their marketing effort to grab customer attention high level of the competitive advantage. Through using proper market orientation, Sydney Bros can analyse that, whether the innovation that they are going to implement in the UK food market such as the Food Truck can be relevant to not only the taste and food habits customer but also to their financial condition.

High customer satisfaction:

Market orientation is important for providing the customer with positive experience regarding the products and service of a firm, which convince the customers to come again and again (Deepak and Jeyakumar, 2019). In this context, market orientation will be highly helpful for Sydney Bros in terms of analysing the individual needs of customers in the UK market such as food habits of people with different age group and caste. On the other hand, right market orientation will allow the marketers of Sydney Bros to respond decently and in a positive manner to the customers to listen to their issues which will not only impress customer but also ensures the convenient post-sales service.

Grabbing a high level of competitive advantages:

Through using right market orientation, Sydney Bros can determine the market trend and customer buying behaviour in the UK food market which will assist marketers to find out marketing opportunities in this new market for their products. According to Di Benedetto and Lindgreen (2018), market orientation assists marketers to scan the business environment to analyse market advantages and threats in the new market. As there are many players in the UK food market, Sydney Bros needs to conduct right market orientation in terms of determining the demand, food habits, competition and customers in the UK food market. Through implementing proper market orientation, Sydney Bros can conduct effective marketing strategies which will assist the marketers to strengthen customer base and represent the brand in the international market.

PESTEL analysis of the UK food market for Sydney Bros:

SWOT analysis of UK food market for Sydney Bros:

Recommendation for business:

From the above-mentioned analysis following strategies can be recommended for Sydney Bros for grabbing market success in the UK market

Sydney Bros needs to improve online operation into the business process to provide customer online bill payment facilities. In addition to this, the marketers if Sydney Bros needs to develop online app for this brand which will assist people in the UK to download the app and get all the notification regarding the menu, new food launch and discount facilities of this brand.

Sydney Bros should focus more on selling healthy and tasty food rather than fast foods as the majority of the consumers in the UK market are middle and old age. In this context, marketers of this brand can enlist eco-friendly food products which will assist marketers to comply with government legislation regarding maintaining pollution standard.

Sydney Bros should focus on innovative promotional and marketing strategies such as offering a discount in each food item and free food item switch another product, which will assist this brand to convince the customer in the UK market to choose this brand over the other brand.

Conclusion:

From the above-mentioned discussion it can be concluded that, marketing orientation is important for businesses to develop effective marketing strategies in order to grab competitive advantages and customer attention. Through using the right market orientation, the firm can not only set effective marketing strategies but also can scan the competitive environment which is essential in coping with the ever-changing market trend. Through using PESTEL and SWOT analysis, firms can analyse the impact of environmental factors on their decision-making process and business operation. Therefore it can be concluded that, through implementing proper market orientation, marketers can prepare the firm to deal with any challenges in the market and cope with the ever-changing buying behaviour well as the needs of customers

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