The Hospitality Industry in Nottingham

Nottingham has a comparatively smaller population, but yet has achieved significant growth. The city is strategically positioned as the destination centre of commuters who influences the hospitality sector (Radovic et al., 2017). The flourishing of the city’s hospitality sector anchors on large influx of commuters into the city, coming from the neighboring districts including Broxtowe and Rushcliffe. This essay seeks to explore the hospitality industry of Nottingham; which are the major elements characterizing hospitality industry; the nature of the industry and contribution it has bestowed to the region.

Nottingham’s hospitality sector constitutes a broad category of services including drink service, food, accommodation, theme parks, event planning, transportation, traveling, and tourism facilities. In addition, Nottingham’s service sector contributes a larger share of the city’s economy based on its broader array of tourist attraction sites encompassing historical attractions, contemporary sceneries and various attractions towards the outskirts of the city. The English Visitor Attractions Survey of 2017 suggested that Nottingham constitutes different parks, buildings, and monuments which attract the highest number of visitors in the East Midlands. Ten of the most visited beautiful sceneries includes; Wollaton Hall and Park, Sherwood Forest County Park, and Nottingham Castle and Museum (Radovic et al., 2017).

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The tourism and hospitality industry plays a critical economic role in Nottingham. Literature suggests that there are various profiles of visitors to Nottinghamshire and Derbyshire. Available data suggests that 90 % of visitors to Derbyshire are locals while 10% are inbound guests. On the same note, data suggests that 83% of visitors to Nottinghamshire are locals while 17% inbound. The income generated from inbound guests is comparatively higher than from local tourists. In addition, a large number of visitors both inbound and domestic tend to reside more in Nottinghamshire than Dertbyshire.

The Nottingham Tourism Centre takes pride in her impeccable abilities to provide updated and relevant information to visitors coming into the city. Through continuous training of staff, the body has managed to offer quality customer services to those choosing to use the centre. The Tourism Centre is situated along a pedestrianized point and is strategically signposted throughout the entire city. The centre provides ample sitting space which grant comfort to the incoming visitors (Fullagar, Markwell, and Wilson, 2012).

The blossom in tourism sector has inspired the growth and development of Nottingham’s hospitality sector. The Lace Market Hotel presents a unique sense of hospitality to many visitors coming by the city. The market is designed with forty two sumptuous bedrooms with modern amenities offering comfort to guests. Drink and food connoisseurs are well catered with a choice of dinning Mecca, Cock and Hoop Ale House, Saint Bar and SUPPER right in Nottingham. The hotels provide well refurbished accommodation to guests, venues for wedding packages, recreation, business meetings, holidays and sheer recreational. In addition, Lace Market Hotel offers variety and wonderfully designed artworks and refurbished accommodation equipped with property amenities including free internet (WiFi), non-smoking hotel, security, conference facilities, front desk, taxi service and lounge, television screen and diverse language speakers (English, Russian, French, Latvian, Portuguese, Polish, and Romanian) (Kozak, and Kozak, 2016).

Other hospitality facilities such as Jurys Inn Nottingham, Ibis Nottingham Centre, Crown Plaza Hotel Nottingham, and Hilton Nottingham have a splendid taste of service delivery which attracts diverse visitors from different global destinations. The growth of these hotels and hospitality sector is entwined with the value for money services offered alongside excellent customer services, quality food, and accommodation. These factors inspire visitors to stay again and revisit them in future (Lashley, 2011).

The prospects of tourism have influenced the livelihood of the people of Nottingham through creation of employment opportunities, provision of revenue to the people and government, provision of accommodation services to guests (lodging and food), and a sense of psychological fulfillments to touring visitors (Radovic et al., 2017). Besides the positive implications, hospitality sector has also influenced the city negatively through various forms. The influx of gusts into the city increases waste disposal into the environment. Both local and international tourists carry around packaged snacks and foodstuffs whose leftovers end up to the environment as wastes.

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The future of Nottingham is likely to be impacted by various factors including natural disasters amidst the occurring climate change in the world which will affect weather patterns and therefore planning of events and travel. The fluctuations in consumer tastes and preferences is also likely to affect tourists’ choices of various sceneries, foods, drinks and other hospitality structures offered in Nottingham (Woodside, 2017).

In conclusion, hospitality sector is one of the biggest revenue earners in Nottingham. The sector has blossomed based on the various natural beautiful sceneries and manmade structures offering essential services to guests. The strategic location and huge influx of many people into Nottingham increases the capacity of the city’s hospitality industry to prosper. As discussed in the essay, Nottingham attracts domestic, regional and international visitors who contribute to improved standards of living through revenues and other multiplier benefits. The changing tastes and preferences of people, and forces in changes in climate and weather patterns are likely to endanger the industry’s future prospects.

References

Foster, C., McCabe, S. and Dewhurst, H., 2010. Management development skills in the hospitality and tourism sector: Needs and issues from a regional perspective. Tourism and Hospitality Planning & Development, 7(4), pp.429-445.

Fullagar, S., Markwell, K. and Wilson, E. eds., 2012. Slow tourism: Experiences and mobilities (Vol. 54). Channel View Publications.

Kozak, M. and Kozak, N. eds., 2016. Tourism and Hospitality Management. Emerald Group Publishing.

Lashley, C., 2011. Insights into employing students in hospitality operations: A study in Nottingham, United Kingdom. Journal of Hospitality and Tourism Management, 18(1), pp.18-25.

Radovic, D., Strielkowski, W., Wang, J., Cepel, M. and Rausser, G., 2017. ECONOMIC ANALYSIS OF SUSTAINABLE TOURISM: A CASE STUDY OF NOTTINGHAM. Transformations in Business & Economics, 16.

Woodside, A.G., 2017. Consumer Behavior in Tourism and Hospitality Research. Emerald Group Publishing.

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