Innovative Development Strategies

a. Project Plan

This project is regarding a company Astra plc, which is developing a new health and fitness application. At first, an extensive brainstorming and planning of the product will be done with the development teams. In this case, inclusion of an in app purchase model has become important. A monetization model along with basic fitness app features need to be indulged within. Working out on application development is important, as the implementation phase will continue in a larger period of time (Ayiro, 2020.). The front end will be designed with the help of greater UI and UX. Therefore, all procedural analysis of fitness will be managed via the backend connectivity, which includes programming languages and android platforms. After all this process is ended, the quality assurance manager will check the quality of the app. Testing will be done in terms of white box, black box so that the application is well formed.

b. Project Scope

App design and launch cost

Health and fitness applications are downloaded by 593 million in 2020, which is important and in lockdown, it is important to keep exercising indoors and consume a balanced diet. The application consists of an attractive UI and it engages in personalizing the workout plan for each user. Some probable features of this application will include:

Integration with wearable devices

Activity tracking

Geo-location

Food lodging

The application will involve creation of accounts along with addition of personal information like name, age, sex, food habits, and chronicle disease for better identification of fitness constraints. Pre-setting exercise routines are important for the convenience of users (Mushtaq, 2018). Launch cost is expected to be around $75000 for the basic version of the application.

Social media integration

Social media will be involved in promotion of the application post the launching and social influencers will be hired for promoting it and reaching out to a great number of audience. A convenient way of registration is provided for the users via connecting their social media accounts. It helps in overall assurance of services and integrated module information safety.

In-app purchase

In-app purchase in this case is going to offer a direct consultation over a dietitian to get customized food consumption details. Free subscription to a popular music application that plays appropriate music while exercising is given

App customization

According to the time schedule of users, they can choose a time to exercise and the type of exercises that are relevant to aid their problems.

Testing of the app

The application will be tested via integration testing and Q/A engineers will be asked to perform the test. Security and personal information safety is important to be managed.

Launch of the app

Application will be launched on Google play store and this will be an android supported application.

c. Project Risk

Cost overruns

This application is highly feature loaded and requires support from the development team to engage in the success criteria of fitness application. However, it might happen that the schedule is designed inappropriately and finishing of the product is taking more than longer. With each increasing day the charges of app management is increased (Oyibo, and Vassileva, 2020). This might lead to a cost overrun of more than 75000 dollars.

Delays in app design

This application is designed in order to provide sustainability in people to engage in working out. However, the design team might have conflicts in between them regarding the positioning of application front end. Features and navigation might take time to be essentially incorporated. Hence, the design might take longer than usual time to be completed. Moreover, connecting social media platforms with this application might take longer as there are different permission issues to be solved before teaming up with other apps.

Design and compatibility issues

This design proposal is appropriate and it is quite adoptable. This design is identified to be compatible with wearable devices and mobile itself. However, some potential problems are associated with licensing and agreement issues. Software licensing is essential before launching any application. Now, compatibility issues can arise in terms of users giving absurd input regarding their physical condition (Worthington, and Deuster, 2018). The AI assistant included inside might not find a suitable exercise and diet chart of the person then. Connectivity issues can be observed with mobile devices as they will require permission to access mobile components which are blocked in some devices.

Competition from other apps

Other apps might provide free work out videos to be collected from local stores by using coupons generated in such applications. This feature can be definitely competitive for this application at this stage and requires coming up with better features in next versions.

d. Project Success

Astra Plc is a small sized company that specializes in fighting with the deficiencies of vitamins and minerals in human bodies and it is working on a need based fitness application. It also proposes good health habits through using this application (Yong et al. 2019). The GPS enabled counting on steps taken and monitoring glucose levels will be offered as extensive features. Need based customized app development will require to incorporate the in app purchases and necessary improvisations on sponsored content along with ads. This is expected to help in the popularity gaining process. Measuring app success will be done through the review section that will collect feedback from users in the application. Moreover, the development team to gain information on how the app is performing and what bugs need to be fixed will monitor Google app store’s review section.

People can also set up targets for the exercise routine of their choice as an essential feature. The launch of the application might include risk factors such as cost overrun. These all issues are required to be analyzed while performance management of the application is taking place. Application success will be measured through testing it after nonstop working out and collecting data to the database (Rosly, , Rosly, and Halaki, 2019). It is a matter of concern to see whether the database is hanged or not. A social media poll will be created to generate a competition between other available applications in the market and identifying which one is voted by social media users.

References

Journals

Ayiro, E.M., 2020. A Web-Service Based Integrated Fitness And Diet Mobile Application For Health Promotion (Doctoral dissertation, University of Nairobi).

Mushtaq, O., 2018. Developing Fitness Capital (Doctoral dissertation, UCSF).

Oyibo, K. and Vassileva, J., 2020. Persuasive Features that Drive the Adoption of a Fitness Application and the Moderating Effect of Age and Gender. Multimodal Technologies and Interaction, 4(2), p.17.

Worthington, D. and Deuster, P.A., 2018. Spiritual Fitness: An Essential Component of Human Performance Optimization. Journal of special operations medicine: a peer reviewed journal for SOF medical professionals, 18(1), pp.100-105.

Yong, B., Xu, Z., Wang, X., Cheng, L., Li, X., Wu, X. and Zhou, Q., 2018. IoT-based intelligent fitness system. Journal of Parallel and Distributed Computing, 118, pp.14-21.

Rosly, M.M., Rosly, H.M. and Halaki, M., 2019. Exergaming for Health and Fitness Application. Everyday Technologies in Healthcare, p.53.

Appendix

Presentation

Introduction

This study provides important information on the management of fitness through development of mobile applications. A small sized organization Astra Plc is responsible behind application development and they are working with a development team to help the business grow in helping people gain their desired body.

Background information

This application comes with a frontend and backend management. In the front end, the user gives input about any medical condition, personal information for a target fitness goal. This might be weight loss or merely staying fit. All is possible with this personalized exercise regulator and diet planner. All information is contained within the automatic information backing up database of this application. It pledges to ensure fitness to all its users with attractive UI and user-friendly operations for a certain age group.

Project Rationale

This project is developed as human machine interaction is reaching out new levels and mobile-based user interaction is associated with fitness. The project is justified as it gives free downloads to users along with a liberty of connecting with various social media platforms. This application uses payable ad content so that more audience is attracted towards this process.

Work that application performs

This application is capable of monitoring exercise routines and diet charts for a particular user with particular issues. Customized fitness regime is designed inside this application as it performs well with rewarded action plans as users get credited score points for performing well. A global platform is created where people can see other people's motivational stories behind choosing the app and successfully becoming fit. This app sets remainder on time of consuming water so that water levels are balanced in human bodies.

Identification of building criteria

The building criteria are essential in terms of managing the suitable consumer fitness development and building intelligence modules of exercising at home for comfort for people. This application is developed with a concept of making people healthy even with their busy lifestyles. There is a requirement of sustainable changes in routine life in order to become healthy and it is suggested by this application.

Potential customers

Potential customers are the ones that are mostly working from home and do not get a chance to go out often for working out. Physical movements are reduced for this target age of 18 to 45 years of people and they are leading inactive lifestyles. Hence, it is important to ensure that they work out on a regular basis using this platform and follow a healthy lifestyle and diet chart. Client responsibilities should be kept on track via timely monitoring of their needs.

Likelihood of success

Health and fitness applications are downloaded by 593 million in 2020 due to lockdown. The people are quite interested in working out and maintaining themselves. Hence, the graph is expected to increase exponentially within a limited time bound. A social media poll will be created in terms of identifying the success components and how the app is performing. Questions will be asked in terms of app use complexities and app performances.

Conclusion

This study has highlighted what components are essential in development of an application and relating it with fitness. The criteria are to perform tests and take reviews so that application competency is identified. There is an approach identified in physical wellness management in many people for working out and exercising at home. Moreover, the study has focused on keeping personal data safe and monitoring health hazards.

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