Singing Southwark Mums Summer Event

Introduction

Singing Southwark Mums (SSM) is a charitable organization in Southwark, which seeks to create an event for family, teenagers and children to celebrate their summer in the city. The key goal is to give diverse groups the ability to connect and foster local solidarity. Events are fundamental to our culture, according to O'Toole (2010), perhaps not before. Increased time and disposable expenses have tended to generalize the use of public celebrations, activities and entertainment. Governments support and promote events now as part of their plans for economic, national and marketing progress. As core elements of their promotional strategies and image marketing campaigns, businesses and companies take the events into account. Public groups and the dedication of people to their wishes and passions contribute to a wide range of events on virtually all imaginable subjects. Our newspapers and television screens scatter events, waste time and make our lives easier. In our study of the event phenomenon, we should explore the roots and strengths of the event tradition in the UK and its future growth and development (Musgrave, 2011). SSM has given us a rundown on how the function will be held and how many people will attend. We have also obtained a budget and operational background for our interpretation and appraisal. However, the summary, interest, control, and SWOT analysis of the case which is shown below were also presented to us:

The organization is however involved in biding for events as well as the process of gaining funding/sponsorship to support event sales for the community of the SMM group. This means that the community wishes to see avenues for the advancement of organisations and their agenda, including their aims, to obtain or apply for funding (Boronczyk et al., 2018). This study would also illustrate some of the significant and key elements that are expected to attract and request support for a case. Sponsoring activities is and still is a successful means of increasing a company or community's awareness.

The right incident will be the best way to say your company means business to potential customers, your rivals and possible actors. Via several service levels, items can be carefully customized to the specific needs of your brand to guarantee to optimize any opportunity created by event support. When you want to show that you are a leader in the market, join a new sector or just boost the presence of your brand, SSM wishes to enhance event sponsorship.

Event sponsorship

Sponsorship has been a vital aspect in both private and public sector entities' comprehensive marketing messaging blend (Axelsen, 2006). Sponsorship is said to be one of the most effective media nowadays used to interact and create relationships with stakeholders and markets among various forms of marketing communication (e.g., public relations, advertisement, personal sales and marketing) (O'Toole, 2010). Every year global sponsorship costs increase from £18.1 billion in 2001 to an estimated £29. Every year. SponsorClick research estimated that 1 billion in 2005 (Choi et al., 2018). According to the information given by Mintel and IPSOS UK / Sports can, gross sponsorship investment in the UK is expected to amount per year to about £816.3 million comprising of sport ( £412.5 million) (Sponsorshiponline.co.uk, 2020). Most expense figures take into account the purchase of sponsorship only, however, it is widely understood that certain promoters spend at least the same money on exploiting or optimizing investment impacts on the event property itself (Liu,2018).

Several socio-cultural and business patterns (including marketing and media) have been the basis for global engagement in sponsorship as a means of integrated marketing communication (Leal et al., 2020). The rise in the success of entertainment activities and festivals has become a timely acknowledgement that festivals and events provide special social experiences for niche audiences (on the case and on-line). Creative help can meet customers in situations where 'a nice moment' is possible and therefore a well-considered marketing campaign is more likely to be embraced. The accompanying diagram illustrates what event preparation targets at the outset (Roennow et al., 2018).

Sponsorship (in cash and/or contra) offers a lucrative incentive for long-term commercial relationships for numerous activities and festivals that maximize not only the event but also the number of spectators of a given art or sport. We still agree that support will move Singing Southwark Mum to the next stage (Mayer et al., 2019).

Analyse and evaluate the bidding process for the event

For every representative body, which has the duty at any level to choose which entity is to host an event, it is common to require that any and every competing group send a proposal outlining how the event can be coordinated and conducted (Bay,2017). This proposal distribution process is often referred to as the "bid process" The primary goal of the bidding process is:

Show the willingness and expertise of the biding company to host the event • Offer additional explanations for preferring a bidding company over other opposing bidders. Those more explanations may include, for example: o Winners are better off than other participating bidders o The event has more financial resources than competing deals o More confident popular support o Improved services for the spectators o It is the turn of them

There are two activities when organizations need to join a competitive bidding procedure to gain the right to host a case (Ko et al., 2017). The first task is to draft a proposal and deliver the document at the desired date to the selecting authority. Moreover, it is also useful to attend a meeting of the selection authority and to discuss the key facets or highlights of the plan formally, and to address any questions that might occur. As that Marks the second aspect.

Preparing and presenting sponsorship proposals

A standardized proposal document is generally used as a way of negotiating sponsorship and establishing relationships. In general, Prodanova et al., (2019) plan to tackle the following questions from the sponsorship proposal:

What is the sponsorship of the organization?

How is the company supposed to be sponsored?

How much would it cost?

The duration and amount of detail a plan uses to address these questions depends on the sponsoring partnership's value and expense. However, the plan will require thorough handling of these areas: The summary includes the mission/goals of, the history, the venue, current and former sponsors, the length of the event, personnel, past or expected media attention, past or projected level of attendance and the real or predicted profile of the attendee (for example, age, income, sex, occupation). The package and the related costs of sponsorship. It should be recalled when pricing the endorsement that marketers have several other alternate marketing media, including ads, direct marketing and other instruments capable of producing comparable results (according to sponsor's marketing goals).

The proposed duration of the sponsorship agreement.

The strategic fit between the proposal and the business and marketing needs of the organization. The discussion here will be based on research conducted using the sources noted earlier.

The event’s contact details for the company’s response and follow-up negotiation.

Critically assess the opportunities of attracting sponsorship by identifying potential sponsors for the event with a clear justification of why they may sponsor the event.

By way of this critical exam, we will define 3 fundamental requirements for optimizing the sponsor's appeal by a sponsored organization.

Secure long-term alliance for strategic development for Singing Southwark Mums

The ability and readiness to establish a long-term, mutually beneficial sponsoring relationship are essential. In addition to the image and reputation of the sponsors that can be considered unprecious, large financial transactions can be involved (Adams, 019). For these reasons, both the image association return immediately and the security of a long-term investment should be offered by the sponsoring party. This is particularly the case with sports sponsorship, in which results can dramatically affect a team or person's "endorsement value." The continued connection to performance results limits the attractiveness of the sponsor relationship by increasing the risk of uncertainties. Sponsors pursue protection and continuity within sponsor partnerships to protect the continuous value-creating process (Lunt, & Nicotra, 2018).

Build value through know-how transfer and synergies

A key success factor in maximizing synergies in building value throughout the sponsor relationship. Usually, the sponsored party brings expertise in event management, branding and image construction. The sponsor may in turn offer its core business financial support, processes of organization or technology expertise. The fundamental concept is to launch a sociocultural transaction that is substantive between the sponsored group and the Sponsoring Brand (Čirjevskis, 2020

Brand identity and values

A crucial step in the sponsoring process would be to transfer the image values from the sponsored party brand to the Sponsor brand. It underscores the importance of building a brand identity and values as an initial step for the sponsored party. A harmonization of values allows maximum sponsorship and the opportunity to be used. In the view of the company, they have all shared concepts of leader, teamwork, strategy, expertise and cutting-edge technology. In the context of the synergy between the values of their brand and the characteristics of navigation, and, in particular, the team (Ferretti, 2020).

Sponsorship and funding challenges in organizing public events

Participants are happy to come to an event which is fully prepared for them, which is why you, as the event planner, have plenty of time – or time, as long as the venue will allow – to take care of everything. You could even find out that before or after your event the venue will dictate your hard entry or exit. Information such as these will go through the splits in any daunting phase of event preparation, but looking ahead and contact to the catering company and everyone including the venue manager will make sure the event finishes and finishes in a strong break. Budgeting is also another significant consideration in the funding of an event.

Assess sponsorship approaches with critical views towards both academic and non-academic contexts.

Brandt's theory of literacy sponsors would be identified and examined (Michaels, 2019). In reaction to the influence of powerful individuals, organizations and economic powers, Brandt introduced sponsorship theory as a part of the literacy of individuals. She concentrated mainly on how people in professional circles learned and applied literacies. She tracked the progress of literacy in an initial analysis by a man called Franzak et al., (2019). Lowery was a local official with a municipal workers' union for several years, but he did not get any formal college degree. His Union educated in mediation and contracts and successfully engaged the political representatives of the state in discussion and in drawing up union-friendly contracts (Khuong, & Chau, 2017). The relationship between the micro and macro but also in school sponsoring, which Brandt has always known as sponsoring location but did not analyze herself, is close to our research.

Recommend the most suitable sponsorship/funding methods

Through research and academia, we were able to explain the use of ideas as the best way of gaining support or sponsorship. We will also encourage our company and any organization who wants to pursue funding to use the proposal. Sometimes, in our culture, we see a horrible need and try to fix it right away. However, society's challenges are often complicated, and poorly conceived programs are more negative than positive, which is why a suggestion can help prevent these issues. Placing a plan together forces you to consider and describe the project from an outsider's point of view. Whilst the proposal process can be long, it aims to ensure that every step of the project, every conceivable variable is prepared. The efficiency of the projects is increased significantly.

Referencing

Adams, O. A. (2019). Pastoral care in African-initiated churches–a case study of the Redeemed Christian Church of God In the London borough of Southwark and implications for the pastoral care of Africans in the Church of England (Doctoral dissertation, University of Birmingham).

Bay, J. (2017). Meyers, A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio: (2014). New York, NY: Fordham University Press. 391 pages.

Čirjevskis, A. (2020). Valuing Reciprocal Synergies in Merger and Acquisition Deals Using the Real Option Analysis. Administrative Sciences, 10(2), 27.

Franzak, J. K., Porter, H. D., & Harned, C. (2019). " We're Rural Not Dumb": An Examination of Literacy Sponsorship. Journal of Language and Literacy Education, 15(2), n2.

Ko, Y. J., Chang, Y., Park, C., & Herbst, F. (2017). Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship. Journal of Consumer Behaviour, 16(2), 176-186.

Leal, C., Dionísio, P. C., & Brochado, A. M. (2020). National Team Fans: Is Passion Enough to Leverage Sponsor Brands?. In Multidisciplinary Perspectives on Media Fandom (pp. 192-218). IGI Global.

Lunt, T., & Nicotra, E. (2018). Event Sponsorship and Fundraising: An Advanced Guide. Kogan Page Publishers.

Mayer, D. J., Fishman, J. L., & Schweighart, B. (2019). CubeSat Laser Infrared CrosslinK (CLICK): A Demonstration of Flexible High-Data-Rate, Low-Cost, Full-Duplex CubeSat Optical Communications and Ranging Capability.

Prodanova, N. A., Savina, N. V., Kevorkova, Z., Korshunova, L. N., & Bochkareva, N. (2019). Organizational and methodological support of corporate self-assessment procedure as a basis for sustainable business development. Entrepreneurship and Sustainability Issues, 7(2), 1136.

Roennow, A., Sauvé, M., Welling, J., Riggs, R. J., Kennedy, A. T., Galetti, I., ... & Finnern, H. (2020). Communication: Collaboration between patient organisations and a clinical research sponsor in a rare disease condition: learnings from a community advisory board and best practice for future collaborations. BMJ Open, 10(12).