Strategic Growth for Empire Consultancy

Aim and project statement

The Project aims at promoting the company Empire Consultancy through marketing strategic planning across the Cheshire so that the business can secure future sustainable development as well as it can improve the brand visibility in the Cheshire by creating the venture titled Monet Holiday Park which in turn provides a scope to the business to establish the brand and gain high market share in the entertainment and amusement industry through retaining more customers for their services in long run.

Justification of choosing the project

Self-directed learning process and self-motivation helps to develop in depth analysis of the project where it is posisbel to utilize own knowledge and technical skill to help the organisation in creating marketing planning for increasing visibility of the brand in the tourism market across the Cheshire. It is the responsibility of the student to develop effective strategic planning after making fair decision for the organisation which helps the student to gain more understanding and meet the aim of the project. The company Empire Consultancy is a project development and business development consulting firm which is managed well by the efficient staff members and other employees where the company is focusing on the improving efficiency of the organisation through resource utilisation, increasing innovation and creativity as well as building human capacity and socially responsible leadership which in turn helps the company Empire Consultancy to meet the aim of opening the venture named Monet Holiday Park in the Cheshire with the facilities of restaurant and guest house that is estimated at £1,545,000.

The aim of the organisation is to preserve the organisational resources as well as develop support program for promoting the Monet Holiday Park. The business also focuses on developing effective strategic planning for managing the marketing planning and developing the park successfully, so that it is possible for the business to secure future sustainable development through enhancing innovation and creativity. the company focuses on the activities related to offering environmental education, sustainable lifestyle, mobilising communication, proper utilisation of the organisational resources and capabilities and providing physical and auxiliary advancement of the occasion park site, advertise knowledge examination, HR plan, activity and calculated arrangement, anticipated turnover and overall revenue which in turn helps the company to maintain their corporate commitment in long run and enhance social development through the venture of Monet Holiday Park. In this regard, it is necessary for the student to focus on team work, developing cooperative learning planning and enhancing communication so that it is possible to develop effective project planning and implementation of the latest technology in the Empire Consultancy for maintaining their operational activities through managing corporate social responsibility as well as developing effective marketing planning for promoting the Monet Holiday Park in Cheshire.

Methods of conducting the project

It is necessary for the student to choose appropriate methods of conducting the research so that is easy for the researcher to collect relevant and valid data and information as well as analyse it critically by evaluating the collected information. There are two methods through which it is easy to gather effective information for planning the project and implementing it for the benefit of the organisation (Quinlan et al., 2019). The first method is to improve engagement with the stakeholders and ask relevant questions for gathering first-hand information. Information collected directly from the stakeholders is beneficial for conducting the research and developing effective strategic planning for successful promotion of the company Empire Consultancy. Receiving the feedback from the stakeholders is also beneficial for building up the project and it is advantageous for drawing conclusive statement.

Additionally, the second method is to build brochure for relevant information sourcing which are available in the website of the organisation. The secondary research is conducted through collecting secondary information from the books, journals and website which are effective for developing knowledge and understanding of the researcher in long run. The data are accessible, and it is free to aces the information directly from the website in less time and it hereby provides a scope to the researcher to experience deeper learning through gathering in depth information and data (Walliman, 2017). Moreover, I focus on more interaction with the group members by enhancing communication and cooperation so that it is easy to share knowledge and understanding for developing effective strategic planning and increase efficiency of implementing the project in the company Empire Consultancy for the promotion of the service of Monet Holiday Park. Sharing experience, self-motivation, group developing activities, team work, building up proper relationship to share knowledge and technical skill with the group members and trust each other provide a scope to develop proper planning for the organisation.

Ethical consideration

Ethical checklist will provide a scope to the researcher to follow the research ethics and conduct the study ethically without any issues. In this study, the researcher follows the ethical checklist and protect the collected data successfully through data Protection Act 1998 so that the primary and secondary data can be collected successfully. The researcher does not force the stakeholders to take active part in the researcher rather the researcher tries to convince the researcher to participate in this process for sharing in depth knowledge and information so that it is posisbel to conduct the research successfully. Moreover, the researcher ensures that the data are not identified as per their identity as well as the data will be protected by the Ethical principle and it is utilised only for this research purpose not others. The polies a practice of conducting the research are managed well as well as the ethics review form is attached so that the researcher can complete the research without any ethical issues (Walliman, 2017).

Timetable of the project

Time table is effective for conducting the project and complete it successfully within appropriate time, so that the researcher can follow proper Gantt chart in developing the project planning and completing it successfully. Proper sequential activities can be developed through the Gantt chart where the major activities are sorted out such as Initial stages engagement of the stakeholders, design of questionnaire, arranging meeting, discussion on vital issues and development of marketing planning, choosing of proper methods including primary and secondary research, target market and develop tactical decision, developing proper write up to discuss the meeting notes for creating marketing planning, writing weekly learning journals, writing project daily journals, developing PPDI, presentation slides and handling feedback and evaluation. My objective is to develop effective project planning through developing my experience and knowledge in this regard Gantt Chart is helpful for me to develop proper planning for completing the activities within effective time (Refer to Appendix 1).

Reference List

Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. Boston: Cengage.

Walliman, N., 2017. Research methods: The basics. London: Routledge.

Task 2: Project Report

Context and background of the study

Empire Consultancy focuses on developing business planning and marketable strategy for promoting the venture named Monet Holiday Park where the company is well managed and enhance tehri marketing activities through visual activities in the market. the Monet Holiday Park is for the whole social communities including whole family cum community as well as visitors and travellers. Cheshire is the place where the business project would be successful where the Empire Consultancy focuses on meting their sustainable commitment and maximising the needs and preferences of the clients to retain them for long run and make the Monet Holiday Park more successful in the entertainment ad amusement industry. Through this service, it is also possible for the organisations to manage their brand position in the entertainment and amusement industry in the Cheshire so that it is possible to develop effective business planning for the successful venture named Monet Holiday Park. The organisation focuses on optimistic transformation of the world through improving concerned about positive environmental footprint which are effective for sustainable social development. Additionally, the organisation is efficient in managing this stakeholder including the employees, suppliers, distributors, government entities, local council, social communities and customers, where the company focuses on improving the return on investment and creating values for all the stakeholders of the organisation for retaining them for long run. The paper in this regard focuses on developing marketing strategy for promoting Holiday park named Monet for entertainment and amusement by providing important information, active visual images and other creative design for attracting the customers and promote the services provided by the Empire Consultancy. The marketing planning in this regard plays a crucial role in creating positive network in the Cheshire, where it is also effective to promote the service of Monet Holiday Park with restaurant and guest house facilities for the customers. The project also provides a scope to develop knowledge dn understanding about the preparation and planning of the placement and implementing of the project for the benefits of the Empire Consultancy.

Literature review on existing theories and models

It is necessary to develop a project planning for conducting the project with proper planning and understanding where each of the projects have different aims and objectives to be met and the researcher tries to develop proper planning for conducting the project with proper skill and abilities. The person involved with the project plays an important role to lead the project and complete it successfully and hereby it is necessary for the person to develop in depth knowledge and kill for long run (Peters et al., 2018). The project management is hereby effective to maintain the time table and planning of the project and complete it in a harmonise way without any ethical considerations. In this regard, the use of transdisciplinary model is effective to design and develop marketing strategy for promoting Holiday park named Monet. The use of transdisciplinary model is effective in this regard to include in this project as it is cheaper as compared to other models and theories as well as it is efficient to describe the project content and evaluate the findings successfully which in turn provides a scope to develop innovative marketing planning for the company Empire Consultancy. As per the transdisciplinary model the stages are such as development, conceptualisation, executing and translation (Innes et al., 2016). It is effective to utilise all the stages for the team member where they can evaluate the findings and execute the project planning for the organisation. Hereby, the transdisciplinary model is beneficial in this regard to develop innovative and creative marketing strategy for promoting Holiday park named Monet. Exploring is important where the existing problems are analyses well as well as it is effective to explore the eta building activities and new knowledge and skill for social teal problems for the organisation which in turn provides a scope to explore the strategic planning for the company (Serna, 2015). Executing the findings and integrating the knowledge and understanding further helps to develop innovative and creative marketing planning for the Empire Consultancy to promote Monet Holiday Park which is the main aim of the project. In addition to these, decision making skill and knowledge is utilised in this project where it is necessary for the researcher to make effective decision for the Empire Consultancy so that it is possible to develop marketing strategy for promoting Holiday park named Monet with creative content, visual pictures ad clipart and other important information related to the establishment of Holiday Park through developing marketing strategy. Hereby, both the models of transdisciplinary and decision making are advantageous for analysing the existing problems and developing proper decision for creating effective marketable strategy.

Project phases

The project provides a scope to develop proper planning for conducting the project as well as demonstrate skill and knowledge for conducting in depth analysis to complete the study successfully. The project is completed by the group where the team members are efficient to collaborate and enhance internal communication. Through the time period of conducting the project, the team members are also trying to develop strong relationship for enhancing trust dn bonding to make collective decision for the Empire Consultancy. Additionally, the skill and knowledge are exchanged well among the team members where all the members are trying to share their experience and technical skill for developing effective marketing strategy for pro0moting Monet Holiday Park which is innovative and creative of the Empire Consultancy to expand their services across the Cheshire. The main challenge during the project is to find necessary parameters for developing marketable strategy as it is difficult for the technicians and researcher to develop proper planning that would be effective for the Empire Consultancy to meet their aim of promoting their services of the Monet Holiday Park across the Cheshire.

For successful promotion of the company, it is important to develop marketing planning where the parameters need to be developed for developing the brochure with important information and latest creative design so that it would be effective to attract the audiences and old customers in the tourism and amusement industry. The parameters are such as the duration of a tour, financial cost, targeted consumers, risk factors, health and safety at the place, clothing food and lodging which are the major information that must be include in the marketing planning for successful promoting of the services provided by the Empire Consultancy. The decision making and problem solving skill in this regard provide a scope to motivate the existing problems and conduct the project efficiently with innovation and creativity. In this regard, team work and collaboration plays a crucial role during the project phases where the team members are collaborating with each other for sharing their knowledge experience for developing the marketing planning. Additionally, under the project phases, the Gantt chart provides a scope to maintain the time table and meet the project deadline through completing it within appropriate time.

Distribution of the workloads to each member of the team as per their skills and capabilities is another phase where the team members try to maintain their responsibility and conduct the project efficiently by giving their full potential to develop a good marketing planning that would be effective to attract more audiences as well as customers in the tourism industry across the Cheshire. Notion of prior executing of their marketing planning is effective to resolve the issue of vagueness where the team members try to contribute in creating innovative marketing planning. Interpersonal communication skill, decision making skill, team working skill, problem-solving skill and own knowledge and efficiency are effective for this project where the team members can contribute their full potential to develop the marketing planning. Additionally, engagement of the stakeholders, design of questionnaire, arranging meeting, discussion on vital issues and design of marketing strategy, choosing of proper methods including primary and secondary research, target market and develop tactical decision and developing proper write to discuss the meeting notes for creating marketing strategy for promoting Monet Holiday Park are also the project phases through which the team members try to cooperate with each other and share their knowledge and technical skill to develop the marketing strategy which is the aim of the project.

Skill developed

Through the project, it is possible to develop own skill and knowledge which are effective for personal and professional development. In this regard, the communication skill is developed through creating effective group, improving team building activities, sharing each other’s experiences, discussing their skill and knowledge and enhancing communication (Wheelen et al., 2017). These are effective for the team members to cooperate with each other and improve collaborating for conducting the projects efficiently. In addition to these, project management skill is developed where e the researcher is able to develop proper project planning, exploring the phases, developing Gantt chart, and choosing suitable method of conducting the project efficiently. Moreover, problem-solving skill, decision-making skill and interpreting the data analysis are also developed during the project where the team members try to gather feedback and data from the stakeholders and the website of the company respectively to interpret the data and analyse the collected information for better understanding regarding the services of the Monet Holiday park.

Additionally, the team members are efficient in inert personal communication skill which would be beneficial for them to communicated and interact with each other positively and share their experience and discuss over the marketing planning. Decision making and problem solving skill is hereby beneficial for developing the project were the existing problems can be resolved and effective decision are made by the team members by analysing the collected information about the company. The decision-making skill and problem-solving skill are crucial for each people during the project to complete it efficiently within effective time (Simon, 2016). The project aims at promoting the company Empire Consultancy in the entertainment and travelling industry across the Cheshire so that the business can secure future sustainable development as well as it can improve the brand visibility in the Cheshire which is effective to retain more customers and improve trust and loyalty through promoting the Monet Holiday Park. Hereby, creating marketable strategy provides a scope to the business to establish the brand and gain high market share in the tourism industry through retaining more tourists for their services in long run.

Own actions (Taken or not taken)

The main aim of the project is to develop Marketable strategy for the services in the Monet Holiday Park by listening numbers of numerous activities focusing on adventure tourism. In the recent years, the demand for adventurous tourism is increasing rapidly where most of the people choose Holiday Park for travelling with different activities and for this it is necessary to conduct the project properly and develop appropriate marketing planning for promoting the services related to the entertainment services in the Cheshire. The actions such as formation of a group, division of a works as per the qualification and enhancing the skill of the member, sharing the knowledge and technical skill among the group members prior to executing it in the project, improving involvement of all the members in tacking the encountered challenges and problems and cooperation with all the team members are effective for completing the project within proper time firework. Major strength is that ability to work in a team and communication skill which are effective to create an effective team and cooperate with all of them for better outcome of the project. The assigned tasks among the team members are also performed well within the time frame which further contributes in achieving the project aim. Time spent on the project, collaboration and effort of the group members are the major activities take for completing the study successfully by developing creative brochure for the promotion of the services. It can be demonstrated that, the marketable strategy is easy to provide lots of information and important news and updated data that will be effective to improve trust ad loyalty among the customers and it in turn helps to create social networking across the Cheshire. Hereby, the actions of developing creative digital marketing strategy with proper content, important information and data related to food and lodging, health and safety, security measures, places and adventurous activities at the place are effective for promoting the services in Cheshire.

Project learning

The existing theories and models are effective to develop marketable strategy for the Empire Consultancy so that the aim of the project of promoting the Park can be fulfilled well. The transdisciplinary model in this regard is effective for connecting the theories and existing concepts with the reality. The use of model proves that cost-effective marketing planning can be designed well for successful portion of the services of the Monet Holiday park. It facilitates development of personal skill and abilities as well as professional skill to perform better. I this regard, the decision making, and problem-solving skill are beneficial for developing marketing planning efficiently for promoting the company successfully as well as enhancing the service quality in the Park. Decision making theory and practice in this regard is also effective to analyse the current situation of the company as well as develop effective decision for the organisation to promote the Monet Holiday Park across the Cheshire. Through problem solving skill and analytical knowledge, it is also possible for the researcher to emphasise on learning as well as produce marketing planning in long run for successful establishment of the company (Romiszowski, 2016). It is necessary to develop suitable pathway for completing the project by improving personal and professional skill. In this regard, this project provides an opportunity to the leader to develop own understanding and skill for completing the project and meeting the aim of the study which is to develop and design innovative marketing planning for the Empire Consultancy so that their services can be promoted through Monet Holiday park across the Cheshire. It is hereby beneficial to demonstrate sets of skill such as team work, enhancing innovation and creativity, improving diverse mindset, developing suitable decision for the company as well as enhancing communication for sharing knowledge and experience with each other. During the project, mutual understanding among each other is beneficial through which it is effective to develop suitable environment for sharing knowledge and experience with each other and make effective decision for the organisation so that it is easy to promote the services of the firm. The project also provides learning opportunities for the researcher in which proper analysis and critical evaluation of the information collected from primary and secondary data collection method can be demonstrated well. A Gantt chart is developed, which is effective for maintaining proper time table so that the researcher can complete the task within effective time. In this regard, proper communication and collaboration is also necessary skill for conducting the project efficiently.

Internal communication is necessary for sharing each other’s views and understanding as well as experience with each other for developing an effective team to conduct the project cooperatively. In addition to this, arranging group meeting is also beneficial through which it is possible to improve communicative and interactive skill where it is easy to discuss the project with other and make effective decision for implementing in the organisation and developing marketing planning which is effective for successful promotion of the organisation. Interpersonal communication skill is hereby developed through the project and additionally problem solving skill and decision making skill also be developed during the project through which the researcher can conduct in depth analysis of the project successfully (Crane, and Matten, 2016). Technical skill and in depth knowledge on the research topic are effective to develop marketable strategy which provides a scope to develop effective planning to promote the services of the Monet Holiday Park across the Cheshire.

Reference List

Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. London: Oxford University Press.

Innes, K., Crawford, K., Jones, T., Blight, R., Trenham, C., Williams, A., Griffiths, D. and Morphet, J., 2016. Transdisciplinary care in the emergency department: a qualitative analysis. International emergency nursing, 25, pp.27-31.

Peters, D.P., Burruss, N.D., Rodriguez, L.L., McVey, D.S., Elias, E.H., Pelzel-Mccluskey, A.M., Derner, J.D., Schrader, T.S., Yao, J., Pauszek, S.J. and Lombard, J., 2018. An integrated view of complex landscapes: a big data-model integration approach to transdisciplinary science. BioScience, 68(9), pp.653-669.

Romiszowski, A.J., 2016. Designing instructional systems: Decision making in course planning and curriculum design. London: Routledge.

Serna, E., 2015. Maturity model of transdisciplinary knowledge management. International journal of information management, 35(6), pp.647-654.

Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic management and business policy (p. 55). Boston: Pearson.