Business Policy and Strategic Approach

Introduction

The strategic management approach is to be understood here in this case study. The business policy as well as the strategic management is to be determined here in this case properly. The role and responsibilities of top management are being discussed here in this study properly. The issue affecting the organizational success and the decision that are affecting the productivity in the business can be understood here clearly. This is also helpful for the lower level so that they can be solving the problem without consulting the higher level. The business policies are generally a set of rules or regulations that are prepared for achieving the stated objectives in the organization. The business policy can be seen for the Hr policy, material policy, market policy and quality policy available. Moreover the corporate strategy is to be defined here in this part so that the business can be evaluated here easily.

Background of the organization

The selected organization is Airbnb that is based in San Francisco and is oriented to the home stays and holidays house booking through online. It was founded in the year 2008 and thus its headquarter is based in San Francisco itself. The tourism and lodging were preceded by the help of this company in foreign countries. A proper strategic management and business policy can be easily demonstrated by the help of this company. The customer satisfaction and the cor[prate strategy is possible to be shown easily by the help of this company here. Moreover the corporate thinking and the methodology in business is also possibly demonstrated by Airbnb in this case. Approach to strategy_300 More than 150 million users are being managed by Airbnb and they have a great strategy for their business. Airbnbs corporate strategy for revolutionizing the corporate strategy is also shown here in this study. Their approach to business model, map, referral engines, adn outlook for approach in industry is semis rate in this paper for a better understanding of the business strategy. More than $1 billion to around $35 billion their business growth can be seen. The digital marketing channels and the tactics are being prepared by them in this case easily. The biggest corporate strategy was to get a good business aspect and to convince people regarding their hospitality. The business to be respected and is to be oriented by each individual available on the market (Biber, 2017). The Airbnb approach was focused on the customer satisfaction so that they can be getting a good phase of business here.

They focused on finding the competitive advantage that the business has to propose so that they can be getting a good perspective here for their marketing value. They created the vision for getting the following strategy and is as following:

Macroeconomic analysis

Industry analysis

Capability analysis

Promoting themself on social media proved to be an effective process through which the businAn amazing experience for the customers so that they can be easily attracted to the business and the organizations easily. ess could have been encouraged easily. The website is friendly, personalized and visual that gains an attraction to the customers easily. Then the service is the other stage that provides them a good perspective in the business. The services provided here is for the customers and they are oriented to the customer satisfaction required in the organization. Several of the holiday features that were lacking were tried to be involved here in this case by Airbnb. Most of the rental and their offerings come with a good package that is attractable for the customers available. The products up sell and cross sell are being introduced by Airbnb so that their business can be oriented easily in the market. A simple and logical activity is being paid by them so that their customers can be getting a good experience while they tour and traveA large social community was formed here easily so that they can initiate a good business methodology here in this case. Market penetration is the first strategy to be formed here in this .

Different channels for covering the business channels are discussed here in this case for business of AirBnb. These are the product, website, email marketing, Seo, content marketing, social media marketing and various others. The product or the marketing is possibly shown by the help of these processes so that the business can be easily oriented in the market. The customer satisfaction and managing those customers are easily oriented here in this process by Airbnb (Clemons, 2019). People can be getting a good accommodation in their travel through the help of this organization. They respect their stakeholders and the employees so that the work can be formulated easily in an ethical manner. ng elements were focused for their business in Airbnb Three of the following:

Platform business model: The interaction and appreciation of a lot of people are seen to be achieved by their business here in this case. The interaction among a lot of people is also possibly seen to be evolved here in this case of business available.

High level of technological interaction: The organization leverages technological aspects in their company so that the business can be oriented easily and they monetized their space to become great entrepreneurs in the hospitality business (Forbes.com, 2020).

Community and trust: the different communities and the trust is required to be focused here in this condition so that the business can be evaluated here easily. Stakeholders are the one having great perspective for competitive business analysis. Sharing stories, becoming a host are the same perspective that is benign followed up by Airbnb here in this case. Providing safety and security to the customers are also a good perspective for their business so that they can be growing here easily. The risk scoring, background checks and secure payments are the one that helps the business to be growing in the market aspect. The corporate social responsibility presented by Airbnb can be seen as an essential one for their business (Oapen.org, 2019).

Promoting themself on social media proved to be an effective process through which the businAn amazing experience for the customers so that they can be easily attracted to the business and the organizations easily. ess could have been encouraged easily. The website is friendly, personalized and visual that gains an attraction to the customers easily. Then the service is the other stage that provides them a good perspective in the business. The services provided here is for the customers and they are oriented to the customer satisfaction required in the organization. Several of the holiday features that were lacking were tried to be involved here in this case by Airbnb. Most of the rental and their offerings come with a good package that is attractable for the customers available. The products up sell and cross sell are being introduced by Airbnb so that their business can be oriented easily in the market. A simple and logical activity is being paid by them so that their customers can be getting a good experience while they tour and traveA large social community was formed here easily so that they can initiate a good business methodology here in this case. Market penetration is the first strategy to be formed here in this .

Complexities in organization

The joint activity can be easily seen by the help of this complexity in Airbnb for promoting their relationship in corporate business. The external and the inner cycle are able to determine the relationship in the organization. The culture, tradition and policies are to be focused in this case so that the business can be formulated easily. A great complexity can be seen in this case of relationship between the organization and their environment. Airbnb does have a limited amount of structural elements and the cluster available in the organization. Inner organization canalizes the future and structure formation so that the business can be formulated in an ethical manner. In the Airbnb dimension of organization, structural formation, technological activity are the complex things in nature that can be a milestone for the business (Cai, 2019). Subjective complexity can be seen to be present by reorganization of group activity in Airbnb. The vain attempts to increase the efficiency can be easily formulated by the erroneous attacks in organization. That became worse for the conductive effects in organization. Personal benefit for the individual is being determined by this complex natured part in the organization. The subjective complexity can be seen in the surplus of echelons, structural links and organizational structure available. A delay in decision making and in the formal rule of behavior can be seen here possibly by the help of this organizational behavior part. Sharing of economical value and people's trust and integrity can also be seen as the complexe things involved in this part. The collaborative production and financing is one of the aspects of business that can be easily formulated here in this case of the business aspect of Airbnb (Wang, 2020). Tax evasions, legal loopholes, ignoring health and security issues can be seen as the problem of the business available. The P2P shirt rental platform encouragement can be seen as a milestone in the business available Airbnb. The main concept for this complex natured behavior can be seen as the trust and the decisive role in the concept in overcoming, disciplinary and restraining the anticillary concept in business here. The uncertainty and dependency in business in Airbnb is generally formulated by the help of this uncertain behavior. The socially distant relationship can be seen as a complex one by trust issues in the organization and for the customers available. As compared to the traditional form of e-commerce or transaction the picture heer can be seen as the complex in nature. The engagement of multiple parties can be formulated by the help of this organizational value in the business and the organization. Customers' low variance with the homogeneity can be easily seen here in this case of business available.

The platform does act as relating to the customers and the business and thus the found to be trust issues available in the business (Moon, 2019). The purpose of formation of trust in the sharing economy platform can be seen as involvement of certain factors such as customers' needs, familiarity, platform guarantee policies, attributes and the feedback involved in the organization. The complexity in business can also be understood by the help of the uncertainty adn in promoting the sustainable business aspect. Airbnb does have a holacracy environment for formulating the business while the business is more aligned to the matrix environment and the larger department available in their business.

Strategic thinking and methodology

Now in this era Airbnb does have the bedrooms available in more than 39000 cities and more than 190 of the countries. A business sharing is benign and evaluates with the UBER organization so that they can gain a good business aspect. Europe is the business oriented place for Aribnb so that their business can be formulated here easily. Airbnb strategy was to gain a good market aspect in international and well as in the local market also. The strategic aspect adopted by Airbnb was to gain a good competency in the market and application inthe cleanliness so that they can win customer satisfaction. The best strategy adopted by them was to introduce the hotels and room for the travelers at a least or cheaper prices so that the business can be easily perceived and attracted by the customers easily (Zhang, 2019). The following graph is enough to define the strategy where cheap rooms are being sold for the business.

Moreover the translation can be seen as a delicate balance here in this business. The optional translation button plays a great role in the business aspect of Airbnb so that they can interact with the people available. The signup method brings a lot of accounts in connection from facebook or other social media platforms that helped the business to grow. The investment in the right place and in the right business can lead to a great business aspect available. To stand out from the crowd Airbnb followed a different strategy so that their business can gain a good perspective so that customer value can be gained here easily. The first strategy followed by them is to focus on the product and the way of intriguing those products to the cutsieners available. A diversified method to be applied here in this part so that the business can be formulated easily (Growthmanifesto.com, 2020). Airbnb focused on the cost conscious traveler so that they can be easily attracted to their service. They also focused on pricing facilities to the people looking to hide their head in night conditions also. Moreover the biggest thing is that it focused on establishing branches in different parts of the world so that the business can be oriented here easily. The security and safety is being enhanced easily by them so that their customers don't have to face any problems in their available service. Then comes the differentiation process that they promoted and different experiences are being available here in this case. Different experiences to travelers are required to be promoted so that their business can be grown easily if the same happened. Customer reviews were one of the beneficial facts that enhances their experience and confidence so that they can engage them self in international business (Gibbs, 2018). Most of the customers reviewed that they possibly found a hotel while there was no aspect of finding it so in the night. Airbnb provides luxury comfort to those customers so that they can enhance their business easily. All the holiday features were involved by Airbnb so that their business can be easily incorporated in the market. Airbnb found a great perspective in generating the revenue available in this case of globalization. An accommodation platform can be seen generated by Airbnb here in this case so that their business can be enhanced easily (Vtechworks.lib, 2018).

Application of those strategies

The proper understanding of their business is required to be formulated by Airbnb so that their business can be encouraged and enhanced by the organization. The assurance through insurance can also be possibly seen here in this case so that their business and the strategy can be enhanced. Comfortability is the prime thing they provide for their business and the strategy of global market perspective. Their strong strength is to stand up against the incorrect perspective that happened in the business and take steps to remove those so that they cannot take part in future. The solid customer base was to be followed so that the strategy can be made in enhancing the business existing (Lee, 2018). A highest possible quality is present in this case s oath their business can be enhanced easily. Then the application can be seen in their strategy of introducing themself by the help of a website. The application of strategy can be seen on their product or in their customer satisfaction to be involved here in this case (Biber, 2017). The next application can be seen in their social media performance where they introduce their app to the customers. The website is created in a good manner so that the business can be grown easily and more number of customers can be attracted towards their products and services. The layout and the experience of the website was very easy and catchy for the people using it and also proved to be a beneficial one for those using it. Then their strategy can be seen in preparation of forms for the booking. These forms are beneficial for those people and are simplest while filling up. Personalizing their experience can be easily seen here in this case of a website or introducing them on social media. They help people in experiencing luxury and comfort at a very short price. Introducing a proper navigation bar is also a great strategy formulated by them in their organization. The verified and quality rooms are being provided to the customers with a great security and safety in those rooms (Researchgate.net, 2019).

New theoretical models used

Several of the theoretical models are being used by them so that their business could be running here easily. The first one is preparing a good balance sheet in the business so that they can analyze their business easily. The goals and mission can be easily formulated by the help of this balance sheet preparation. The initiative is the key for the actions to be taken here in their business by Airbnb. For good revenue and managing the cost Airbnb do use the balance sheet for their business analysis. Airbnb's mission is to book unique accommodation around the world and for the passengers who are travelling (Qiu, 2018). The core values encouraged by Airbnb is their honesty in business, being an entrepreneur, embracing the adventure and providing a good experience to the people available. SWOT analysis is another theoretical aspect to be seen here in this case of Airbnb as following:

Strength:

Cheap prices compared to other hotels present here in the business.

A strong customer service is available here in this case.

Safety, service and high customized service are the strongest [oint led by them in their business

Weakness:

Improper methods for encountering the issues are also seen here by Airbnb (Mirón Gracia, B., 2019).

It has very little effectiveness outside Europe and the USA.

Opportunity:

A decline in the economy will provide a milestone to people so that their business can be proceeded here easily.

A huge accommodation market aspect is available here for huge business.

The growth and development of social media and technology can be a helpful aspect for their business.

Threat:

The negative media propaganda can be easily seen here.

The public image can be a suffering as the real host are the hotels for those travelers.

A comparable rate of guesthouse and hotel can be eerily seen here.

Strategy to evaluate existing model case of an existing model for their business (Aznar, 2018). They published a positive and emotional theoretical issue for the business available. An increased advertising campaign was performed here so that can be reached to the people existing. Most of the time here the celebrities are chosen for the attraction and for the economy related conferences. The product development can be seen to be evaluated for the further business model here. The website and application were developed by them so that the people can gain a good access to their products (Roma, 2019). Improvements were focused on the most frequent complaints available. They expanded their marketing in the Middle East and also customized the service based on different cultures and traditional needs. The concentric diversification was seen in the flight, pickup services and also in two sided guiding criteria.

Conclusion

Thus it can be concluded that the economic concept is required to be shared here properly in the business. The main aim and vision here in Airbnb is to enhance the leadership and growth in the business. They are having a good business aspect and also a great strategy for their business so that their business can be grown in the market easily. Complexity in organization and also in the environmental aspect of Airbnb can be seen to be evaluated here easily. The strategy and application of those strategies by Airbnb is also being evaluated and determined here in this study.

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Reference List

Biber, E., Light, S.E., Ruhl, J.B. and Salzman, J., 2017. Regulating business innovation as policy disruption: From the model T to Airbnb. Vand. L. Rev., 70, p.1561.

Clemons, E., Constantiou, I., Marton, A. and Tuunainen, V., 2019, January. Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure?. In Proceedings of the 52nd Hawaii International Conference on System Sciences.

Wang, Y., Asaad, Y. and Filieri, R., 2020. What makes hosts trust Airbnb? Antecedents of hosts’ trust toward Airbnb and its impact on continuance intention. Journal of Travel Research, 59(4), pp.686-703.

Zhang, Z., Chen, R.J., Han, L.D. and Yang, L., 2017. Key factors affecting the price of Airbnb listings: A geographically weighted approach. Sustainability, 9(9), p.1635.

Gibbs, C., Guttentag, D., Gretzel, U., Yao, L. and Morton, J., 2018. Use of dynamic pricing strategies by Airbnb hosts. International Journal of Contemporary Hospitality Management.

Biber, E., Light, S.E., Ruhl, J.B. and Salzman, J., 2017. Regulating business innovation as policy disruption: From the model T to Airbnb. Vand. L. Rev., 70, p.1561.

Qiu, R.T., Fan, D.X. and Liu, A., 2018. Exploring the booking determinants of the airbnb properties: an example of the listings of London. In Information and Communication Technologies in Tourism 2018 (pp. 44-51). Springer, Cham.

Roma, P., Panniello, U. and Nigro, G.L., 2019. Sharing economy and incumbents' pricing strategy: The impact of Airbnb on the hospitality industry. International Journal of Production Economics, 214, pp.17-29.

Aznar, J.P., Sayeras, J.M., Segarra, G. and Claveria, J., 2018. Airbnb landlords and price strategy: Have they learnt price discrimination from the hotel industry? Evidence from Barcelona. International Journal of Tourism Sciences, 18(1), pp.16-28.