Understanding Tourism Management


Tourism management involves the management of multitude of activities such as studying tour destinations, planning the tour, making the travel arrangements and providing proper accommodation and other facilities to the tourist parties. It also involves the marketing efforts through which the tourism companies can attract the travellers for the particular destination. For tourism management, it is necessary to acknowledge the needs and preferences of the people to attract them in future and provide them better customised travel plan to retain long run customers. In this regard, the factors such as holidays, health treatment, economic condition, religious pilgrimages and personal motives are motivating the people to choose effective travel plan as per their needs and preferences (Prebensen, Chen and Uysal, 2018).


Tourism management

The tourism sector is concerned about designing their services which will be effective and matched with the customer’s preferences. There are different types of tourism and the tourism companies try to identify the customer’s needs and provide them better services and tourist planning for retaining the customers. There are different tourism types such as pleasure, business, sports, nature, cultural and social, religious and adventurer tourism. Before managing the tourism planning, the entrepreneurs of the tourism sectors try to analyse the market condition including political stability, economy of the country, health and safety measures at the tourist destinations, transportation and accommodation facilities available in the country as well as technology and religious importance. After analysing the market condition, the organisations under tourism industry try to develop their hospitality services to attract the customers or the tourists for a particular destination. In this regard, the tourist companies are also trying to identify the motivational factors which encourage the clients to choose effective tourist planning. The internal motivational factors are such as tourist’s perception, attitude, values and personality and on the other hand, the external motivational factors are family structure, place of origin, culture and social class which influence the customers to choose effective tourist destination (Altin et al., 2018). As per the consumer behaviour, the geographical factors, place of origin, education of tourist, tourist destination and social factors influence the consumers. The organisations try to appeal the destinations to the customers from where they can choose the right destination for travel as per their needs and preferences and in this context, the tourist companies try to design the destination which is also named as destination management. This is important for tourism management, where the companies try to design the tour plan and arrange the destination for the customers efficiently (Moutinho and Vargas-Sanchez, 2018).

Five A’s model is hereby effective for successful destination management, where the As stand for accessibilities, accommodation, activities, attractions, and amenities. The accessibility management is mandatory for tourism companies where they ensure that he customers will reach the destination within effective time. There are different modes of transportation that would be availed by the customers like airlines, surface transportation, and water transportation (Armenski, Dwyer and Pavluković, 2018). Accommodation is one of the effective planning of the tourist companies for managing their services to create values for the customers and in this regard the experts try to arrange proper accommodation, with neat and clean rooms, food facilities, health and safety at the place, good shelter and other facilities such as free WI-FI and additional services, such as breakfast or drinks. These are creative services, which are included under the accommodation to create values for the customers visited the place. The tourist companies also try to manage attractions at the destination where they first aim at acknowledging the needs and personal presences of the customers and then develop customised tour plan to see the attractions around the destination. They also offer leisure, comfort, adventure and amusement. Additionally, activities are also mandatory to manage the tourism planning where the planners try to include different activities such as scuba diving, canoeing, camel riding, and paragliding, river rafting and visiting a place. In this regard, the tourist planners are also concerned about maintaining cultural heritage of the destination and they share the information and history about the place and this s also attractive for the customers to know about the county and see the attractions both culturally heritage places and manmade services (Inkson and Minnaert, 2018). Lastly, amenities are also managed well by the tour planner which includes visor information centre, protection of personalise data and information of the customers, management telecommunication services, and other beneficial services including drinking water, toilet facilities and local transportation services.

For tourism management, human resource planning is one of the effective factors that are mandatory for the planner to provide high quality hospitality services to the customers. There is strong employee base, which are educated and experienced to guide the visitors at the destination (Morrison, 2018). There are guides and all-time support team who continuously produce safety and security to the customers and guide them for enjoying the destination efficiently. For managing the human resource of the tourist companies, the management teams are efficient to provide them structured salary and incentives as well as give yearly bonus to secure their job position and encourage them for better performance. The tourist companies are also taking care of the employees, by managing their health and safety, giving them freedom, encouraging their creative and innovation to support the customers, developing suitable organisational culture where the employees can maintain work life balance as well as get the chance to show their innovation in maximising the organisational performance as a whole (Brondoni, 2016). Pricing is another strategy of tourism industry, where management of proper pricing strategy is mandatory to attract the audiences worldwide. In this regard, the tourist companies try to set effective price as per the tourist plan, numbers of days, attractions and amenities at the destination as well as the place chose by the customers. These are the major factors to set the price and in the recent years, the tourism industry becomes competitive across the international markets where the companies try to provide seasonal offers which will be effective for attracting more customers (Litvin, Goldsmith and Pan, 2018). The truism sector also enhances the technological innovation to serve the customers and recently, there are many online application and social media advertisement which promotes the tourism business across the world. Dig deeper into The Impact of Tourism on Economic Development with our selection of articles.

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The customers can choose the best tourism planning through online activities, where the staff members and tour planners are efficient to contact the customers through technology and develop tow way communication to attract them and give them high quality hospitality services. The companies also utilise the online platform for promoting their tour plans with attractive pictures of the destinations, other facilities and adventurous activities at the place which are also effective to retain the customers for long run. The tour planners are also concerned about designs the tour plans efficiently by managing their operations, strengthening their supply chain and managing business through partnership with hotels, restaurants and other operator of the attractions. These are also effective for the tour planners to manage the tourism activities and attract the customers for long run. Hereby, placing the services in the market through proper partnership with the hotels, restaurants and tour operators and local service distributors as well as service design through accommodation, attractions facilities and transportation management as well as human resource management and pricing method for the tour plan are major activities for managing the tourism sector, where the companies are successful to manage the customers and retain them for long run.


The above mentioned research question is about the strategies of tourism management, through which it is possible to demonstrate the activities of the tour planners to manage their tourism services and strengthen their customer’s base by retaining long run and trustworthy consumers for a particular destination. As per the bloom’s taxonomy, the study is related to understand analysis and evaluate the information and ideas of tourism management. The introductory part is good for having understanding about tourism management, where the tour planners try to develop the services for the customers to make them feel valued and enjoy the destination successfully. The study is also effective to analyse the strategic planning of the tour planners through which the tourism services and the whole tourism sector is managed well. The pricing method, human resource management and destination management are reviewed which are beneficial to analyse the activities of the tour planner to satisfy their customers.

The study also helps to evaluate the strategic planning of the tour companies as well as discuss the understanding about the activities to manage hospitality services and ensure the customers will be happy to enjoy the destination, attractions at the place and other facilities such as food and accommodation. Hence, the study is hereby beneficial to have in depth understanding about tourism management and the strategies of the tour planners to satisfy the customers. Through this essay, it is also possible to have clear knowledge about managing the destination and promote the destination through online promotional activities where in the recent era of digitalisation, technology is playing a crucial role for the tour planners to attract the audiences by promoting their destination and hospitality services through online activities. Hence, the essay provides a scope to understand the tourism management activities through which the tour planner can develop customised tour plan for creating customers values.

Reference List

Altin, M., Koseoglu, M.A., Yu, X. and Riasi, A., 2018. Performance measurement and management research in the hospitality and tourism industry. International Journal of Contemporary Hospitality Management.

Armenski, T., Dwyer, L. and Pavluković, V., 2018. Destination competitiveness: Public and private sector tourism management in Serbia. Journal of travel research, 57(3), pp.384-398.

Brondoni, S.M., 2016. Global Tourism Management. Mass, Experience and Sensations Tourism. Symphonya. Emerging Issues in Management, (1), pp.7-24.

Inkson, C. and Minnaert, L., 2018. Tourism management: An introduction. London: Sage.

Litvin, S.W., Goldsmith, R.E. and Pan, B., 2018. A retrospective view of electronic word-of-mouth in hospitality and tourism management. International Journal of Contemporary Hospitality Management.

Morrison, A.M., 2018. Marketing and managing tourism destinations. London: Routledge.

Moutinho, L. and Vargas-Sanchez, A., 2018. Strategic Management in Tourism, CABI Tourism Texts. London: Cabi.

Prebensen, N.K., Chen, J.S. and Uysal, M., 2018. Creating experience value in tourism. London: Cabi.

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