Business idea and target market

Business idea and target market

The business is about providing the services to the children for developing their skill and abilities in doing their homework, learning to cook, preparing something to eat at home, having fun at home through learning and activities as well as maximising the social skill so that they can represent themselves in the society. The target group for the business is the children, whose parents are working. In the recent era of globalisation, both the parents are working to meet their standard of living as well as the working hours are too long, so that the parents fail to provide appropriate time to their children. According to the demographic factor, the business will target the children from all the cultures, as well as target the age group between 2 years to 10 years, where they need assistance for personal and social skill development. The middle and high income class in the society are targeted, so that the parents can afford the services for their child to get appropriate assistance to improve their skill and abilities. Mainly, the parents in urban areas are targeted for accessing the services for their children. Through this target segment, the organisation can fulfil the aim of the business in providing efficient services to the children, whose parents are working outside.

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