Analysis of Indian Food Industry a Case of Haldirams

Introduction

Different food cuisines often work on reflecting culture and tradition approached by the people living in a country. For instance, India is known as a country for their varied food choices and a range of food-related items throughout the world (Singh and Shabani, 2017). Several vendors work together across the country with the prime aim to serve people. The existing social issues such as lack of time due to stringent employment hours coupled with the craze to eat food outside can be termed as a facilitator for the establishment of fast food-related business (Bernstein and Brass, 2016). Companies are seen to segregate customers in various segments based on their wants and needs. Proper market segmentation is vital in selling the products in an effective manner. Pestle can be termed as an effective tool in analysing the current condition of the Indian food industry. The fast-food segment is busy and there no individual who does not prefer the chosen variety of food. In Asia alone, the number of global operators works in the domain of fast food industries huge and India the people working in the food industry generating news profits (Malik, 2019). The chosen industry in the current assignment is Haldirams. Haldirams is a leading Indian industry that is known for the production of snacks and other assorted fast food substances for Indian customers. .

Analysis of the industry

Political:

Trends are seen to influence the fast food industry, and associated restaurants are often seen to add healthy options on the menus as the public health policies are seen to create pressure on them for producing healthy food (Jain and Jain, 2019). There remains no doubt that the chosen company focuses on the manufacturing of snacks and sweets however recent healthcare reports have highlighted the fact that increasing intake of snacks contributes to high intake of sodium that is term is one of the biggest cause of high blood pressure (Al-Husseini et al. 2018). Similarly, the snacks produced by Haldirams is high in sugar, consumption of high sugar-related foods can cause obesity among the population. Prevailing policies push consumers to exhibit a higher level of awareness while making their food choices. For instance, fat tax in certain parts of South India is followed to keep track on the amount of high-calorie food produced by the manufacturers and consumed by the people within the country (Rana, 2019). The biggest concern for companies like Haldiram is the lack of transparency. Haldiram reviews the calorie and the nutritional information on the product packaging; however, the other fast-food chains,

including Haldirams, are subjected to criticism due to lack of healthy food options in the menus. The public health policies motivate the customer to make healthy food choices, and Haldirams may not be necessarily a preference for the public health policymakers. However, with the help of resources and enhanced market name Haldirams can help to create a menu with a healthy food option to fight against the existing criticism (Trivedi, Negi and Anand, 2019). Thus Haldiram plans to target low to medium range income families with habit to eat outside. With the improvement in the activities of trade, Haldirams can expand the supply chain, two similar families, all over the country and even over the global platform. Being a famous brand name in India, we can obtain the necessary funding and implement the required strategic planning in order to lower the impact related to taxation without violating any existing political norms (Khan, Ahmad and Jamshed, 2019)

Economic:

: the state of India and the level of unemployment can adversely affect the food industry. Healthy food options are often termed costly compared to the first food available in the market or ready to eat meals provided by the food industry (Sujit and Rajesh, 2016). Despite the existing unhealthiest trends, fast food options are preferred due to the convenience of ready-made food is saying to overpower the other aspects. This facilitates the expansion of Haldiram and related fast-food eating outlets in the last few years. However, they are working against one another. Competitors of Haldiram are giving out discount and needed from the ocean over the last year in response haldiram is pressure to keep their prices of the products low. The interest rate in food coupled with consumer spending and taxation affect the scope and options within the food industry. There is an evidence slowdown in the rate of sales fast food is necessity and convenience for many (Yadav, Bisoyi and Chakrabarti, 2018). The Indian people are seen to have a high range of disposable income which makes it easier for them to make food-related purchases. It is for the same reason, the products by Haldirams are reasonably priced, making it important for the company to sell its food-related products. In similar regards, Faisal and Talib (2016), pointed out the fact it is important to understand the food consumption for ensuring that the economic conditions of the country support the purchasing of the food products. The high-end fast food outlets such as McDonald's may act as a major competitor that aims to provide a different kind of food to meet the taste of the customers. It is for the same reason Haldirams need to diversify the existing range of products and ensures that the level of competition is rightly maintained.

Social:

The social factors play dividend rule in influencing food consumption among people. First footprints often cause a shift on the basis of the needs and want of the consumer. As mentioned, healthiness is the prime cause of concern in several countries and in India. India is termed as a major hotspot for cardiovascular diseases and diabetic-related elements that further give rise to various comorbid health conditions (Al-Husseini et al. 2018). The aspect associated with healthy eating is not only pushed by the government authority is but the consumers are seen to implement the mentioned policy as well. With the rise of organic and whole-grain food, there are lifestyle changes that play an important role in influencing the sales of the food market (Dandage, Badia-Melis and Ruiz-García, 2017). Haldiram is changing their product appearance to attract young adults who are health conscious. Initially, the snacks made with the perspective of grab and go, but now there is much contemporary outlook ok with clean and modern set up that facilitates sit and eats your food. In order to market to the younger consumer, Haldirams need to change their branding style and even the looks; they changed the slogan and adding healthy food options to the menu. Distinctive nourishment cooking styles frequently chip away at mirroring a culture and convention drew nearer by the individuals living in a nation. For example, India is known as a nation for their changed nourishment decisions and the scope of nourishment related things all through the world. A few sellers co-operate the nation over with the prime plan to serve individuals (Malhotra and Singh, 2020). The current social issues, for example, absence of time because of stringent work hours combined with the fever to eat nourishment outside, can be named as a facilitator for the foundation of cheap food-related business. OrganisationsOrganisations are believed to isolate clients in different fragments dependent on their needs and needs. Legitimate market division is essential in selling the items in a successful way (Tripathy and Shaik, 2020).

Technology:

Aspect of technology can play an important role in the manufacturing of the food and maintenance of the products. Technology is used in creating better packaging food labels and even the manufacturing of food (Thind and Dasgupta, 2018). Newly based business in the food industry may lack the power of technology as compared to the old food-based companies like Haldirams. Haldirams ensure that it collaborated with big companies to form the restaurant and showcase their menus for gaining better exposure. Additional is the chosen food outlet showed ve for improving brand awareness and influence the customer’s purchase decision making behaviour. .

new promotional food and drinks like a traditional mode of marketing. The company recently issued notice is related to calorie information promotion and allergic substances on the business website to make the customers aware of the raw materials being used in their food products. With the advent of technology, food corporations reach consumers in innovative and easier methods (Negi and Anand, 2018). Establishment of online shopping is a quick way of reaching the target customers within a stipulated amount of time. The food fragment is occupied and there no person who does not favour the picked assortment of nourishment. In Asia alone, the quantity of worldwide administrators works in the space of cheap food enterprises immense and India the individuals working in the nourishment business creating news benefits (Hyder and Bhargava, 2016). In order to gain the stated market and competitive advantage, it becomes important to work as per the trends and demands of the customers. .

Conclusion:

Based on the above research literature, it becomes important to state that the Indian food industry is subjected to a visible shift due to change in consumer demands. The fast-food and snacks outlets such as Haldirams are expanding due to increasing favouritism of the consumer towards Indian snacks. In order to reach to a wider audience, the company established its online presence through the use of the website. Thus, it would be fair enough to conclude the fact that customers are seen to play an evident role in the development of Haldirams within the Indian food industry.

Dig deeper into Analysis of Event Management with our selection of articles.

Reference List

Al-Husseini, M.J., Gad, M.M., Saad, A.M., Aboulshouk, A., Riaz, H. and Ahmed, H., 2018. Does ethnicity influence cardiac survival among cancer patients?. Bernstein, H. and Brass, T., 2016. GlobalisationGlobalisation and Restructuring in the Indian Food Industry. In Agrarian Questions (pp. 199-218). Routledge. Dandage, K., Badia-Melis, R. and Ruiz-García, L., 2017. Indian perspective in food traceability: A review. Food Control, 71, pp.217-227. Faisal, M.N. and Talib, F., 2016. Implementing traceability in Indian food-supply chains: An interpretive structural modeling approach. Journal of Foodservice Business Research, 19(2), pp.171-196. Hyder, S. and Bhargava, P.K., 2016. Indian food processing industry-opportunities and challenges. International Journal of Economics and Business Research, 11(1), pp.1-10. Jain, T.K. and Jain, E., 2019. Affordable Healthy Food for Common People: Case Study on Traditional Indian food Industry. Available at SSRN 3317342. Khan, S.A., Ahmad, S. and Jamshed, M., 2019. Role of Skill India Initiative in Indian Food Processing Industries. Economic Affairs, 64(1), pp.77-84. Malhotra, R. and Singh, J., 2020. To Study the Demand Drivers For Growth of Food Delivery Business in India Through Online Apps and Its Effect on Indian Restaurant Business. Our Heritage, 68(30), pp.12547-12554. Malik, N., 2019. A Critical Evaluation of Impact of International Food Outlets on Traditional Indian Food Markets. Negi, S. and Anand, N., 2018. Wastage and Cold Chain Infrastructure Relationship in Indian Food Supply Chain: A Study From Farm to Retail. In Supply Chain Management Strategies and Risk Assessment in Retail Environments (pp. 247-266). IGI Global. Rana, R., 2019. How to approach ‘Fat-tax’on food to tackle Non-communicable diseases in India: A Review. Research Journal of Humanities and Social Sciences, 10(2), pp.291-29-

RS, M.K. and Arora, S., 2019. Innovation: The Sculpting Facet for the Future of Indian Food Sector. Singh, R. and Shabani, A., 2017. Value‐adding practices in food supply chain: Evidence from Indian food industry. Agribusiness, 33(1), pp.116-130. Sujit, K.S. and Rajesh, B.K., 2016. Determinants of discretionary investments: Evidence from Indian food industry. SAGE Open, 6(1), p.2158244016636429. Thind, S. and Dasgupta, S., 2018. Exploring Gratification Factors in Visual Food Communication: With Special Reference to “South-Indian Cuisine”. In Holistic Approaches to Brand Culture and Communication Across Industries (pp. 53-70). IGI Global. Tripathy, S. and Shaik, A., 2020. Leverage and firm performance: Empirical evidence from Indian food processing industry. Management Science Letters, 10(6), pp.1233-1240. Trivedi, S., Negi, S. and Anand, N., 2019. Role of food safety and quality in Indian food supply chain. International Journal of Logistics Economics and Globalisation, 8(1), pp.25-45. Yadav, P., Bisoyi, D. and Chakrabarti, D., 2018. Use of Indian Food Mascot Design as an Advertising Tool in Maintaining and Growing the Brand Name. International Journal of Humanities and Social Sciences, 12(3), pp.375-378.