Design and Localization Analysis

Website Critique: Urbandine

In most cases, the use experience has to be determined based on the uniqueness of the design, and the website structure that takes a significant look at the fundamental design elements. In this context, a website critique would be conducted on the website for Urbandine, which takes the

The Urbandine website captures a significant scope developed through Weebly and the Urbandine template. The website presents the most image-heavy homepage for the purpose of attracting the attention of customers with the most stunning pictures linked to the gourmet dishes. The photos are essentially enhanced with the necessary darkening fade effect (Grady, 2017). Almost three quarters of the page runs in Latin with a big dish presented in the first page of the website (Urbandine). Perhaps, the choice of the language in the scope intends to attract the local market. However, the specific use of Latin would apparently block other users or clients who would be interested in the dishes. This means that the website is not universal and may therefore miss out on the top search, especially if seeking marketing dissertation help to improve visibility. It can be presumed that the website only has limited offers that would suit local needs but this may not be convenient for future expansion and growth for the entire business.

Figure 2: The Urbandine website

However, the professional tone is only above average with complements directed to the use of English, which means that the bar takes into account universal consumption. A single image running across the entire background is all boring and indicates the probable signs of lack of ideas in terms of squeezing other items that can be eye-catching. This may also be the same case with the Urbandine website that has a single dish, which appears clear on the front end with the word “TABLE FOR TWO” appearing on the far left side but in a central position in the bottom-up direction.

The menu bar takes the far right corner, and the word “Urbandine” taking the far left corner (Urbandine). Basically, the two items do not appear conspicuously, and this has a likelihood of ruining the image of the brand. While English appears to be the key language used in the homepage, other pages have dominantly made use of Latin, which again ruins the brand’s capacity in covering the global market. However, making use of Latin in the design may equally be advantageous in terms of making the targeted community to own the brand. The Urbandine website would be quite sure of a loyal following due to a strategic local brand that embraces the local taste.

Lastly, the Urbandine website has all its content expressed in Latin, which means that the locals are the ones who can understand the tone and the meaning. However, the arrangement of the information is appropriate and the design of subheading is perfectly placed. The subsequent web pages equally capture a variety of the foods being offered by Urbandine, which is something that gives the website a comprehensive look.

References

Grady, M.E., 2017. Clickbait as Critique: An Application of Visual Rhetoric to the Thigh-Gap Jewelry Campaign

Website Critique: Jacks Bar

Most of the companies or organizations always deserve an attractive website that would tap into the intensive online traffic. The customer experience, in the course of designing a website, is regarded as the most fundamental factor that professionals need to put into consideration. In this context, a website critique would be conducted on the website for Jacks Bar, which is

The scope of the website focuses on the homepage and the subsequent two pages. The Jacks Bar website has a beautifully designed homepage for the significant business in London. The one-page website takes note of the simplicity and the information needed by customers (Grady 2017). Based on the website, Jacks Bar is simply a restaurant that allows friends to meet, birthdays, have cocktails and even craft beer (Jacks Bar). This is a reasonable scope with an email attached to it. The website, however, runs for several pages, which may not be convenient to customers who would want to find every detail on the first page. This makes it hard for the clients to get the scope at the first glance.

The second area of the website critique is attached to the website structure as well as design. The significant elements to be considered include the visuals, the main focus of the entire website, the entire page layout and elements matching. Other notable areas that need to be taken into account include the kind of features incorporated in the website, which need to be effective as well as intentional; there should be a professional tone and a color palette. The Jacks Bar website is attractive in the sense that the menu bar takes the central part, on the upper side of the page. Only four items are listed, which include About, Make a Booking, Menu and Allocations (Jacks Bar). At the immediate center of the homepage, the design captures the artwork of the word “JACKS BAR with the year 1963 appearing on the right side and “ESTD” appearing on the left side. A notice of the recent closure of the bar due to COVID 19 appears below the homepage with the intention of opening the website once everything goes back to normal. The color palettes are appropriately placed with a picture of the middle-age people appearing on the background having drinks and perhaps having a conversation.

The last bit of the web critique focuses on the content and the social media integration. The Jacks Bar website highlights the events, people and the kind of clients the restaurant targets. The logos for Facebook, Twitter and Instagram appear far below the first page, which indicates full integration of the significant social media platforms (Chen et al. 2017). A telephone number has also been integrated together with an email, which is an indication of the total attention given to clients. Small pieces of information either appear on the sides or at the centre of the subsequent pages. However, the content is not enough in terms of reflecting all that goes on at Jacks Bar restaurant.

Take a deeper dive into Design and Implementation of an E Restaurant Website with our additional resources.

References

Chen, X., Huang, Q. and Davison, R.M., 2017. The role of website quality and social capital in building buyers’ loyalty. International Journal of Information Management, 37(1), pp.1563-1574.

Grady, M.E., 2017. Clickbait as Critique: An Application of Visual Rhetoric to the Thigh-Gap Jewelry Campaign.