As described by Boardman et al. (2020), fashion buying in the merchandising field involves planning and making purchasing decisions by identifying consumers’ patterns, profit driven factors, brand mixing, and confining within company’s budget. A career in fashion buying requires having numerous skills and knowledge on the field ranging from understanding problems faced in the field, problem-solving, understanding consumer needs and trends, marketing, to communication (Langevang, 2017). Some of the core skills and information include being analytical, decision-making, mathematical skills and negotiating abilities (Boardman et al., 2020). Fashion buying career has gained momentum worldwide because of technology (Mason, 2021). The rise of social media has not only revolutionized the sharing of information but also the ways companies connect with consumers (Scuotto et al., 2017). In the era of digitalization, the paradigm of communicating, engaging, and interacting with consumers in addition to knowing the trends in fashion has changed (Lay, 2020). As pointed by Amed et al. (2020), digitalization enables companies to adapt cost structures and make supply chain and production process more efficient. Amed et al. (2020) illustrated that the rapidly evolving fashion landscape transformed new business models, developing technologies, and changing consumer values and preferences, has led to the constant evolution of role of fashion designers, fashion marketers, fashion buyers and merchandisers. Similarly, South Africa’s fashion industry including design schools is undergoing similar evolution, pushed by heightened demands placed on designers (Langevang, 2017). These collectively necessitate remodeling ways in which design education and learning is delivered. For those seeking education dissertation help, it is crucial to delve into these areas comprehensively to provide valuable insights and strategies (Langevang, 2017).
Today’s fashion schools are increasingly rethinking education and learning process in attempt to prepare the future professionals in the industry on the evolving and volatile business environment (Mason, Müller and Van der Merwe, 2017). According to Irick et al. (2020), learners need to be prepared by matching acquired knowledge and the learned skills with the market dynamics. Importantly, what is taught in classroom, learned in workshops, and experienced in internships should be in line with the current real business practices (Park, 2019). Therefore, the knowledge and skills acquired in learning process must conform with the market dynamics. Individuals seeking to advance career in fashion buying need to have knowledge of fashion with business sense, know what the consumers are looking for, understand consumers’ behavior and their purchasing behavior (Perkasa, 2018; Hopkins, 2021). For instance, with the help of technology and predictive analysis, players in the industry are increasingly adopting trend forecasting and brand discovery. An effective learning module should be contextualized around learning outcomes and aligning to the learners’ understanding as well as activities engaged with (Rennie, and Mason, 2010). Principally, a learning module should allow greater interaction between learners and both internal and external environment (Sudha, and Sheena, 2017). While the internal factors include factors enabling development of knowledge relating to learning activities, the latter incorporate the elements necessitating skills and knowledge being constructed such as market demands (Park, 2019). Developing learning module in changing environment requires constantly matching the skills being instilled and knowledge developed to the both the internal and external variables.
Dig deeper into Evolution of Educational Practices with our selection of articles.
It is widely believed that fashion buying plays an imperative role in the fashion industry in South Africa (Adinolfi, Tchaawa, and Banda, 2018; Gazzola, Pavione, Pezzetti & Grechi, 2020). Scholars such as Langevang (2017); Adinolfi, Tchaawa, and Banda (2018); Zhong and Mitra (2020) point out that fashion buying comes with numerous skills that are relevant to the fashion industry. Adinolfi, Tchaawa, and Banda (2018) highlights that these skills include, understanding problems faced in the field, problem-solving, understanding consumer needs and trends, marketing and communication. Since there is a significant transformation in the fashion industry students who lack fashion buying background battle to bridge from university to the industry (Langevang, 2017; Pal and Gander, 2018; Pozniak, 2019). The most common subjects in existing fashion programmes that are connected to fashion buying are patterns, garment technology, history of fashion, and creative design. The currently core modules offered in the existing programme does not fully equip students with the required fashion buying skills such as problem-solving, understanding consumer needs and trends, marketing and communication among others (Langevang, 2017). As a result, the Fashion Design Programme lacks the knowledge to equip students to become fashion buyer. Preliminary investigations suggested that one of the underpinning problems is lack of skills such as problem solving through design, fashion entrepreneur, fashion designer, pattern engineer, and stylist in the curriculum which is one of the fundamental requirements by the industry. This was echoed by Gazzola et.al, (2020) who point out that graduates in the Fashion Design industry battle to find employment due to the lack of some core skills such as problem solving through design, fashion entrepreneur, fashion designer among others. In academic and learning scope, the dynamic nature of the market and technology requires remodeling the conventional structures to align to current needs of the fashion industry (Adinolfi, Tchaawa, and Banda, 2018; de Bogotá, 2021). Graduates who possess Fashion Buying skills are likely to be employed in the industry (Langevang 2017; Boardman et al., 2020).
Boardman, R., Parker-Strak, R. and Henninger, C.E., 2020. Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society. Routledge.
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